The 10 Greatest Marketing Mistakes and How to Avoid Them
The 10 Greatest Marketing Mistakes and How to Avoid Them
It is a certain fact that business these days is more competitive than it has ever been. To stay alive these days, you can not just offer a quality of product at a fair price. These days, you have to know how to market effectively. Unfortunately, most businesses have no idea of how to get the most out of every cent that they spend. You should demand to get the best results from every cent you drop into marketing. Most companies spend more time planning on their company Christmas party than doing on creating powerful, persuasive, marketing communications. Now this can stop. Herein are the 10 greatest marketing mistakes and how you can avoid them. Before I get into it, let me tell you why I put this together. As I consult with current clients, bring on new clients, and market for more, I am learning more and more. It is coming to my attention time and time again, when I bring on a new client I find that they are making almost the exact same mistakes as another of my clients was, in a totally unrelated field! These marketing mistakes are not confined to a singular industry. I have found them across the board. I have worked at restaurant, cleaning service company, bicycle spare parts retailer. All of these companies had most, if not all, of these 10 greatest marketing mistakes present in their operations. If one or two of these mistakes do not apply to you, then you should congratulate yourself. You must already be on the road to marketing success. Here they are in no particular order:
Mistake # 1: Your business focuses on itself, and not on your prospects and customers needs. Does this seem too obvious? Look through your yellow pages. Pick them up right now and glance through. Answer this question: Are most of the ads telling you what benefits you get if you become a customer? Or are the ads telling you about the vendors, where they are, how wonderful they are, what they do, how great their quality is,
It is a certain fact that business these days is more competitive than it has ever been. To stay alive these days, you can not just offer a quality of product at a fair price. These days, you have to know how to market effectively. Unfortunately, most businesses have no idea of how to get the most out of every cent that they spend. You should demand to get the best results from every cent you drop into marketing. Most companies spend more time planning on their company Christmas party than doing on creating powerful, persuasive, marketing communications. Now this can stop. Herein are the 10 greatest marketing mistakes and how you can avoid them. Before I get into it, let me tell you why I put this together. As I consult with current clients, bring on new clients, and market for more, I am learning more and more. It is coming to my attention time and time again, when I bring on a new client I find that they are making almost the exact same mistakes as another of my clients was, in a totally unrelated field! These marketing mistakes are not confined to a singular industry. I have found them across the board. I have worked at restaurant, cleaning service company, bicycle spare parts retailer. All of these companies had most, if not all, of these 10 greatest marketing mistakes present in their operations. If one or two of these mistakes do not apply to you, then you should congratulate yourself. You must already be on the road to marketing success. Here they are in no particular order:
Mistake # 1: Your business focuses on itself, and not on your prospects and customers needs. Does this seem too obvious? Look through your yellow pages. Pick them up right now and glance through. Answer this question: Are most of the ads telling you what benefits you get if you become a customer? Or are the ads telling you about the vendors, where they are, how wonderful they are, what they do, how great their quality is,