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The 1920's: The Golden Age Twenties

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The 1920's: The Golden Age Twenties
Introduction

1920’s- the time of evolution in every field, while in Europe this period is sometimes referred to as the "Golden Age Twenties". Film industry saw a new growth in the animation as the drawing took a life form on the black and white slate. One of the rising industries in those times was The Walt Disney Company. The times were ripe for any kind of experiments and as expected it paid off.
Walt Disney, the man behind the company dreamt of talking animals and comic characters as every child does. But as he began to age he saw ways to live his imagination and present it to other people. That was the age of moving pictures, which no one ever thought could be a reality a decade earlier. With nothing to lose Walt assembled a team of cartoonists
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Which later on was resolved by choosing carefully the companies to tie with. Many academy awards came knocking their doors and company started to create various characters. It was then when he realized animation short films were not that influential and the real gamble was in full-length films. After three years of hard work and tremendous effort, Snow White and the Seen Dwarfs premiered in December ’37 and became the highest grossing movie by the end of year …show more content…
Two films supervised by Walt were released post death and were a great success. Disney released many more following years few of which were highest grossers. The expansion of TV and theatres were really helping them to take hold of the animation industry. With the Sid Bass family purchase of 18.7 percent of Disney, Bass and the board brought in Michael Eisner from Paramount Pictures as CEO and Frank Wells from Warner Bros. as president.Named the "Disney Decade" by the company, the executive talent attempted to move the company to new heights in the 1990s with huge changes and accomplishments. Disney took control of the Anaheim Angels in 1996, and purchased a majority stake in the team in 1998. That same year, Disney began a move into the internet field with the purchase of Starwave and 43 percent of Infoseek. In 1999, Disney purchased the remaining shares of Infoseek and launch the Go Network portal in January. Disney also launched its cruise line with the christening of Disney Magic and a sister ship, Disney Wonder.
Eisner was under critical observation for a long time. The year 2000 was a blessing for the company. Even the acquisition of ABC paid off quite well after a shaky start. Disney also proposed a cost-cutting plan that saved more than $500 million a

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