Television has been the greatest and most influential invention of the twentieth century. The impact of television on the American society and consumer economies and lifestyle in the second half of twentieth century increased.
The popularity of newspaper, magazine, and radio declined while television became a more important medium. Also according to …show more content…
Radios, were less expensive than telephones and widely available by the 1920s. The reach of radio also helped to form an American culture.
The period of World War II, in the United States was marked by prosperity, due to the introduction of a new form of mass communication called television. Broadcast television was the dominant form of mass media. There were just three major networks, and they controlled over 90 percent of the news programs, live events, and sitcoms viewed by Americans. But television also contributed to the counterculture of the 1960s. Broadcast technology also, including radio and television, had such a hold of the American imagination that newspapers and other print media found themselves having to adapt to the new landscape.
During the early decades of television, viewers had a limited number of channels from which to choose. In 1975, the three major networks accounted for 93 percent of all television viewing. Cable providers allowed viewers a wide menu of choices, including channels specifically tailored to people who wanted to watch a specific kind of