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The 5 Stages of Porter and Coca-Cola

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The 5 Stages of Porter and Coca-Cola
07/10/2012 MBA Lectures » Blog Archiv e » Porter’s Fiv e Forces Model of Coca Cola

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Porter’s Five Forces Model of Coca Cola
Posted by mbalectures | Posted in Principles of Marketing | 38,148 views | Posted on 25-11-2010 |
Tagged Under : coca cola five forces model, coke five foces model, five forces model of coke, Porter's five forces model of coca cola, Porter's five forces model of coca cola company, porters five foces model of beverage industry, porters five foces model of pepsi, porters five foces model of soft drink industry Porter’s five forces model is a framework for the industry analysis and development of business strategy. Three (3) of Porter’s five (5) forces refers to rivalry from external/outside sources such as micro environment, macro environment and rest are internal threats. It draws ahead Industrial Organization economics to develop five forces that conclude the competitive intensity and consequently attractiveness of a market place or industry. Attractiveness in this framework refers to the generally overall industry profitability. An "unattractiveness" in industry is one in which the mixture of these five forces proceed to constrain behind overall profitability. An extremely unattractive industry would be one moving toward "pure competition", in which existing profits for all companies are moving down to zero. mba-lectures.com/marketing/principles-of -marketing/1119/porters-f iv e-f orces-model-of -coca-cola.html 1/9

07/10/2012 MBA Lectures » Blog Archiv e » Porter’s Fiv e Forces Model of Coca Cola

The threat of the entry of new competitors
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Soft drink industry needs huge amount of money to spend on advertisement and marketing. In 2000, Pepsi, Coke and
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