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The 7 P's of Marriott
BMKT 600 – Services Marketing
Final Exam Structure - Fall Semester 2012 - 2013

Required chapters: 7, 8, 9, 11, and 12.

Exam Date: Tuesday, February 4, 2013

Exam Duration: 150 Minutes
|Part |Description |Weight |
|I. Objective |All lectured material | |
| | | |
| |15 MCQs - (15 x 1 = 15 pts.) |15% |
| |15 T/F Questions - (15 x 1 = 15 pts.) |15% |
| |Essay Topics | |
| |Topics in chapter 7: | |
| | | |
| |Promoting Services and Educating Customers | |
| |• Identify the distinctive nature of marketing communications in a service setting | |
| |• Know the 5 Ws of marketing communication planning | |
| |• Know the different communication sources
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