The adidas Group a global leader in the sporting goods industry
The adidas Group
The adidas Group has become a global leader in the sporting goods industry. The Group has supported the world of sports on numerous levels developing specialized footwear, apparel and accessories, distributing and establishing relationships with countries all over the world. Adidas has offices in over 55 countries and relies on an external supply chain composed of more than 60 countries.
The adidas Group challenges problems that face the company based on the aim to become a sustainable company. Shareholder interest and concerns of employees, workers in the supply chain and the environment are a variety of challenges they face.
For over 80 years the group has followed the company strategy of continuously strengthen brands and products to improve competitive position and financial performance.
The adidas Group Misson:
Commitment: continuously strengthening brands and products to improve competitive position.
Innovation and Design leaders: help athletes of all skill levels achieve peak performance with every product brought to the market.
Consumer Focused: therefore continuously improve the quality, look, feel and image of the products and organizational. Aim to match and exceed consumer expectations and provide them with the highest value and service.
Global Organization: socially and environmentally responsible, embrace creativity and diversity and is financially rewarding for employees and shareholders.
Dedication: to consistently delivering outstanding financial results.
Sustainability Efforts * Use of 100% Better Cotton by 2018 in all of products.
* Foundation of adidas Better Place product program (2007) creating performance products with true sustainable qualifications. * Collaboration with key companies from various industries with hopes to bring sustainability to a new level. * Tackle harmful emissions -- pioneered phasing-out of PVC (2000), introduction of restricted
The adidas Group has become a global leader in the sporting goods industry. The Group has supported the world of sports on numerous levels developing specialized footwear, apparel and accessories, distributing and establishing relationships with countries all over the world. Adidas has offices in over 55 countries and relies on an external supply chain composed of more than 60 countries.
The adidas Group challenges problems that face the company based on the aim to become a sustainable company. Shareholder interest and concerns of employees, workers in the supply chain and the environment are a variety of challenges they face.
For over 80 years the group has followed the company strategy of continuously strengthen brands and products to improve competitive position and financial performance.
The adidas Group Misson:
Commitment: continuously strengthening brands and products to improve competitive position.
Innovation and Design leaders: help athletes of all skill levels achieve peak performance with every product brought to the market.
Consumer Focused: therefore continuously improve the quality, look, feel and image of the products and organizational. Aim to match and exceed consumer expectations and provide them with the highest value and service.
Global Organization: socially and environmentally responsible, embrace creativity and diversity and is financially rewarding for employees and shareholders.
Dedication: to consistently delivering outstanding financial results.
Sustainability Efforts * Use of 100% Better Cotton by 2018 in all of products.
* Foundation of adidas Better Place product program (2007) creating performance products with true sustainable qualifications. * Collaboration with key companies from various industries with hopes to bring sustainability to a new level. * Tackle harmful emissions -- pioneered phasing-out of PVC (2000), introduction of restricted
References: * http://www.adidas.com/us/homepage.asp * http://www.greenbiz.com/news/2011/03/23/adidas-commits-100-percent-sustainable-cotton * http://www.adidas-group.com/en/sustainability/Environment/green_company/default.aspx * http://www.adidas-group.com/en/spiritofsports/SpiritOfSports.aspx * http://www.businessweek.com/magazine/content/05_11/b3924105.htm