The Advantage Of John F. Kennedy's Ability To Use New Communication Technologies
As we become more technologically advanced, political leaders have benefited from understanding and using new communications technologies, some better than others. In 1930, president Franklin D. Roosevelt had an edge through the use of radio broadcasting. In 1960, John F. Kennedy gained an advantage through the understanding and use of television.
Today, the ability to make effective use of social media and the Internet is highly essential to a candidate, not just the use, but a deeper understanding and implications therein. President Obama gained an edge on his rivals in part because of his superior use of the new technologies, his team relied on the Internet for fund-raising, targeting potential supporters and creating local political organizations.
Today, the ability to make effective use of social media and the Internet is highly essential to a candidate, not just the use, but a deeper understanding and implications therein. President Obama gained an edge on his rivals in part because of his superior use of the new technologies, his team relied on the Internet for fund-raising, targeting potential supporters and creating local political organizations.