the advantages / disadvantages of standardized international marketing
Discuss the advantages / disadvantages of standardized international marketing
Advantages
Standardization is the process by which a company makes it methods, especially its production processes, uniform/identical throughout its organization. Whereas for adaptation, a company would change their methods such as the price, promotion, packaging and/or the product itself in order to fit the needs and preferences of the market or a particular country. Adaptation occurs when any element of the marketing strategy is modified to achieve a competitive advantage when entering a foreign market. The advantages of standardization is the consistency of the product throughout the world and the cost savings from having identical the product. Standardization helps cut costs when the company produce the same products and reuse the established marketing and distribution systems where the company gets economies of scare benefits in production and buying. It also helps improve communication and performance. The advantages of standardization is that it helps cuts costs by lowering installation costs, reducing need to maintain large inventories, and lowering maintenance costs thus also allows a company to take advantage of economies of scale when purchasing supplies. It helps improve the management and design with less customization needed, enabling interchangeability of components, and provides practical application of expert knowledge enhancing operability and improves performance.
Standardization helps to building the product image. The simplicity aspect, of a similar quality standard and cost for a product, attracts consumer interest. The ability to identify itself with similar characteristics regardless of where the consumer is helps create a positive image of the product and attract customer loyalty. Additionally, the positive review by customers is beneficial for your product as they can easily market the product's customized qualities through word of mouth.
Improved quality
Advantages
Standardization is the process by which a company makes it methods, especially its production processes, uniform/identical throughout its organization. Whereas for adaptation, a company would change their methods such as the price, promotion, packaging and/or the product itself in order to fit the needs and preferences of the market or a particular country. Adaptation occurs when any element of the marketing strategy is modified to achieve a competitive advantage when entering a foreign market. The advantages of standardization is the consistency of the product throughout the world and the cost savings from having identical the product. Standardization helps cut costs when the company produce the same products and reuse the established marketing and distribution systems where the company gets economies of scare benefits in production and buying. It also helps improve communication and performance. The advantages of standardization is that it helps cuts costs by lowering installation costs, reducing need to maintain large inventories, and lowering maintenance costs thus also allows a company to take advantage of economies of scale when purchasing supplies. It helps improve the management and design with less customization needed, enabling interchangeability of components, and provides practical application of expert knowledge enhancing operability and improves performance.
Standardization helps to building the product image. The simplicity aspect, of a similar quality standard and cost for a product, attracts consumer interest. The ability to identify itself with similar characteristics regardless of where the consumer is helps create a positive image of the product and attract customer loyalty. Additionally, the positive review by customers is beneficial for your product as they can easily market the product's customized qualities through word of mouth.
Improved quality