Preview

The Airasia Company Strategic Management: “ How Airasia Can Be a Leader in the Lowest Cost Carrier in the Airplane Industry”

Powerful Essays
Open Document
Open Document
6044 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Airasia Company Strategic Management: “ How Airasia Can Be a Leader in the Lowest Cost Carrier in the Airplane Industry”
Nowadays, the competition among airplane industries is very tough. According to Daniel Chan (2000), with just about two years to go to the turn millennium, air wars over Asia are hotting up, with some of the world’s biggest airlines engaged in intense over Asian skies[1]. Each Of Airplanes Company in the world trying to conduct some strategies to compete with another competitor in their industry. A lot of airplane companies come out with different strategies to make their company better than their competitors. To compete with their competitor in the business environment, a company needs to make a strategy to achieve their long terms objective and can be successful for doing their business.

Moreover, to be successful in their long terms objective and their business, company need to identify their strategic management, because with good strategic management company can be achieving their vision and mission to achieve the successfulness in their business. Regarding this issues, the strategic management becomes important due to the following reason such as globalization to survival their business, and than e-commerce become the critical success to the company nowadays.

The two following reason are need to take into consideration, and than to be successful in the company management, a company needs to consider the company ability and how to integrating it with the as well as main factor in the internal and external factor. The main factor in the internal and external factor can be identified with SWOT analysis. The internal factor can take a look into strength and weakness in a company, and for the external factor, a company can look at opportunities and threats in the external environment.

Furthermore, according to Daniel Chan (2000), the airline industry is a unique and fascinating industry. It captures the interest of a wide audience because of its glamour, reach, and impact on the large and growing numbers of consumers/travelers worldwide[2]. Based on this

You May Also Find These Documents Helpful

  • Good Essays

    Hrm/531 Week 9

    • 525 Words
    • 3 Pages

    After reading chapter nine about strategic management I have found out that it is a key component of an organization. Many objectives have to be kept in mind when implementing strategic management such as understanding that both planning and designing a strategy involves a great amount of risk and resource assessment, the ways to counter the risks, and obtain effective utilization of resources all while trying to achieve a significant purpose. Organizations are normally established with a goal in mind, which defines the purpose for its existence. All of the work carried out by the organization revolves around this particular goal, and it has to align its internal resources and external environment in a way that the goal is achieved in rational expected time. Strategic Management on a corporate level normally incorporates…

    • 525 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    future competitive environment in the global jetliner industry. This paper will also demonstrate how Boeing and Airbus approach the aircraft marketplace, how they are alike and different (particularly their production processes), where the rivalry is likely to head, and the most probable outcome of their ongoing competition.…

    • 2365 Words
    • 10 Pages
    Powerful Essays
  • Best Essays

    The airline industry is highly cost-driven creating an extremely competitive environment in which to operate. The majority of customers prefer an inexpensive and hassle-free airline experience; for those business customers who previously paid for the extra features, such as first class, the ability to reduce costs has become more important causing them to consider finding lower priced business class seats or flying coach instead. This trend is referenced in Exhibit 1. The airlines which have focused on building their business model to provide a unique or exceptional flight experience in…

    • 5206 Words
    • 21 Pages
    Best Essays
  • Better Essays

    The airline industry is facing one of its most difficult times in history. A worldwide recession along with the terrorist attacks of September 11, 2001 have led to a decrease in passenger traffic, reduction in revenue and rising fuel prices. Additionally, airline companies face the increase competition from new entrants. The shortage of pilots has also caused problems for the airline companies.…

    • 2432 Words
    • 10 Pages
    Better Essays
  • Better Essays

    Good to Great

    • 1776 Words
    • 8 Pages

    According to Wheelen & Hunger, strategic management "is that set of managerial decisions and actions that determines the long-run performance of a corporation. It includes environmental scanning (both external and internal), strategy formulation (strategic or long-range planning), strategy implementation, and evaluation and control" (2004, p2). All eleven good to great companies are benefit from strategic management and gain long term strategic advantage then lead to outperforming compared companies.…

    • 1776 Words
    • 8 Pages
    Better Essays
  • Best Essays

    Taneja, N., (2008) Simpli-flying, optimizing the airline business model. Retreived 05 May 2012 from www.airlineinformation.org…

    • 1661 Words
    • 7 Pages
    Best Essays
  • Powerful Essays

    The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. SWOT analysis groups key pieces of information into two main categories:…

    • 5112 Words
    • 21 Pages
    Powerful Essays
  • Satisfactory Essays

    SWOT is an situational analysis and it can divide into two factors, internal and external. Internal factors include strengths and weaknesses .On the other hands, external factors include opportunities and treats. Internal factors means that it can controlled by the company .External factors means that it can’t controlled by the company.…

    • 2548 Words
    • 11 Pages
    Satisfactory Essays
  • Powerful Essays

    In 1978, The Airline Deregulation Act was purposed and signed by President Jimmy Carter. This federal law came into existence for two main reasons; stated by Carter (1978), “to help our fight against inflation, and to ensure American citizens of an opportunity for low-priced air transportation.…

    • 3256 Words
    • 14 Pages
    Powerful Essays
  • Best Essays

    TAM Airlines is the largest airline in Latin America in terms of number of annual passengers flown.[16]Along the first countries to have regular airlines in Latin America were Colombia with Avianca, Chile with LAN Chile (today LAN Airlines), Dominican Republic with Air Dominicana, Mexico with Mexicana de Aviación, Brazil with Varig, and TACA as a brand of several airlines of Central American countries (Honduras, El Salvador, Costa Rica, Guatemala and Nicaragua). All the previous airlines started regular operations before World War II.…

    • 4400 Words
    • 18 Pages
    Best Essays
  • Better Essays

    Asdas

    • 666 Words
    • 3 Pages

    Strategic management give chance to orgnization for analizing weakness and strength. Also, provides opportunity to determine the situation of the organization against other organizations.…

    • 666 Words
    • 3 Pages
    Better Essays
  • Good Essays

    Airline Industry Overview

    • 1521 Words
    • 7 Pages

    Industry, A. (n.d.). The airline industry and current challenges. Retrieved March 26, 2005, from http://spacestation.mit.edu/airlines/the-airline-industry/the-airline-industry.htm…

    • 1521 Words
    • 7 Pages
    Good Essays
  • Good Essays

    The four forces of evolution are made up by gene flow, genetic drift, mutation, and natural selection. Gene flow is traditionally blamed on the migration in or out of a different population. This is because it contributes to the transfer of alleles or genes to a different population. This transfer of genes between populations is what we call gene flow, also known as gene migration. Genetic drift is similar to gene flow in that it is the change in frequency of an allele in a population.…

    • 210 Words
    • 1 Page
    Good Essays
  • Satisfactory Essays

    Rapid and intense change in today’s business climate reshapes the fundamental approach to strategic decision-making. New thinking for ways to face the two vital strategy issues – where will the airline be in the future and how to get there – must emerge so that a modern air carrier can leverage its strength and capitalize on opportunities. Creating innovative strategies for the new business paradigm marks a proactive approach to the challenges in the volatile, yet exciting, airline business. Airlines that embrace a dynamic outlook for strategic planning are positioned favorably to prosper financially and operationally in face of uncertainties and complexities in this business. The strategic plan and its components influence every aspect of running a commercial air carrier. As such, it is critical to devise effective strategies and execute them efficiently. Organizational units depend on clear understanding of the strategic issues so that they can plan accordingly and carry out the responsibilities created by the strategic plan. Strategic planning brings about an opportunity to examine carefully ways that the airline is conducting its business, and finding new methods to do a better job. Designing and delivering the airline’s services in today’s demanding marketplace requires sophisticated coordination between business units of the airline. Strategic planning serves as a mechanism to create a framework for integrating various contributions to deliver the airline’s offerings. Strategy-based planning addresses both the resource allocation and organization structural issues. Developing a business model for the airline based on a strategic analysis of opportunities and requirements form a platform for planning resources going forward. It also responds to: • • • limitations in utilizing resources uncertainties of the future dynamics of the airline business…

    • 1209 Words
    • 5 Pages
    Satisfactory Essays
  • Best Essays

    vietnam airline

    • 1879 Words
    • 8 Pages

    The Lotus flower has been chosen as a symbol and logo of Vietnam Airline since 2002, which presents the most meaningful symbols of Vietnamese people. In Vietnamese culture, the lotus is considered as the representation of ancient strength and powerful helping to retain their unique traditions. With this logo, Vietnam Airlines believe that they will enhance their position in the world transportation hub (www.vietnamairline.com).…

    • 1879 Words
    • 8 Pages
    Best Essays

Related Topics