The Analysis and Evaluation of the Effectiveness of Environmental Campaign
Content
1 Introduction 2
2 The analysis and evaluation of rural roads conservation campaign 2 2.1 Aims and objectives of this campaign 3 2.2 The approaches and the ‘position’ to campaign against clutter 5 2.3 The strategy 6 2.4 Identification of target markets and communication 7 2.5 The media 8 2.6 Organisational issues and management of processes and people 10 2.7 Finance and impacts 10
3. Lessons could be learned by future environmental campaigns 11
4. Conclusion 11
Bibliography 13
The analysis and evaluation of the effectiveness of environmental campaign- with a case study of rural roads conservation campaign of CPRE
1 Introduction
When concerning about environmental campaign, it is pressing for problems to be recognized, and try to urges government to make positive policy. However, by 1990s, the government was in full- tilt mode away from positive acting and started to focus on economy improvement, which is considered to be a hard situation for environmental campaigners. This paper sets out to analyse and evaluate the effectiveness of a rural road signs campaign of CPRE, by reviewing its general issues such as objective, strategy, communication and media, attempts to identify lessons which could be learned by future environmental campaigns.
2 The analysis and evaluation of rural roads conservation campaign
The environmental campaign of reducing ‘clutter’ in the form of unnecessary road sighs and advertising billboards in the countryside is conducted by the Campaign to Protect Rural England. It is believed that road signs have a useful purpose, which should be retained. However, increasing number of these signs could not enhance road safety actually. CPRE states that to campaign against clutter is not to campaign against roads safety, more useful design approaches would be taken into consideration. According to the data from clutter audits, it shows that some of the signs are not required and could be removed, and only
1 Introduction 2
2 The analysis and evaluation of rural roads conservation campaign 2 2.1 Aims and objectives of this campaign 3 2.2 The approaches and the ‘position’ to campaign against clutter 5 2.3 The strategy 6 2.4 Identification of target markets and communication 7 2.5 The media 8 2.6 Organisational issues and management of processes and people 10 2.7 Finance and impacts 10
3. Lessons could be learned by future environmental campaigns 11
4. Conclusion 11
Bibliography 13
The analysis and evaluation of the effectiveness of environmental campaign- with a case study of rural roads conservation campaign of CPRE
1 Introduction
When concerning about environmental campaign, it is pressing for problems to be recognized, and try to urges government to make positive policy. However, by 1990s, the government was in full- tilt mode away from positive acting and started to focus on economy improvement, which is considered to be a hard situation for environmental campaigners. This paper sets out to analyse and evaluate the effectiveness of a rural road signs campaign of CPRE, by reviewing its general issues such as objective, strategy, communication and media, attempts to identify lessons which could be learned by future environmental campaigns.
2 The analysis and evaluation of rural roads conservation campaign
The environmental campaign of reducing ‘clutter’ in the form of unnecessary road sighs and advertising billboards in the countryside is conducted by the Campaign to Protect Rural England. It is believed that road signs have a useful purpose, which should be retained. However, increasing number of these signs could not enhance road safety actually. CPRE states that to campaign against clutter is not to campaign against roads safety, more useful design approaches would be taken into consideration. According to the data from clutter audits, it shows that some of the signs are not required and could be removed, and only
Bibliography: Campaignstrategy. (2009). [online]. Last accessed 27 04 2013 at: www.campaignstrategy.org CHRISTOPHER, Hope (2013). Rip down pointless road signs, says Patrick McLoughlin. [online]. Last accessed 25 04 2013 at: http://www.telegraph.co.uk/news/politics/9775963/Rip-down-pointless-road-signs-says-Patrick-McLoughlin.html CPRE (2012). Clearing Clutter. [online]. Last accessed 27 04 2013 at: http://www.cprehampshire.org.uk/roads/clutter.html CPRE (2012). A profusion of road signs in cluttering our countryside. [online]. Last accessed 28 04 2013 at: http://www.cpre.org.uk/what-we-do/transport/roads/in-depth/item/3165-a-profusion-of-road-signs-is-cluttering-our-countryside DE-SHALIT, Avner (2010). Ten Commandments of How To Fail in an Environmental Campaign.. LOWE, Philip and MURDOCH, Jonathan (2003). Mediating the National and Local in the Environmental Policy Process:a Case Study of The CPRE. Environmental and Planning C, Vol 21, 761-778. NICK, Appleyard (2013). The last few years has seen local authorities remove traffic signs, signals and street furniture in an attempt to ‘declutter’ their towns and cities, with some developing completely new strategies. Nick Appleyard reports on progress across the UK. [online]. Last accessed 27 04 2013 at: http://www.transport-network.co.uk/Tackling-the-clutter/8501#.UYGbx7XvvN5 ROSE, Chris (2005). How to win campaigns-100 steps to success. Earthscan. WARREN, Ander and GOLDSMITH, Frank (1974). Conservation in practice. Wiley.