The Analysis of Dell Direct Sales Model
contents
1.0. Introduction 3
2.0. Marketing Model 4
2.1. Direct sale model definition 4
2.2. The main features of Dell direct sale model 5
3.0. SWOT Analysis 6
3.1 strength 7
3.2. Weakness 8
3.3. Opportunity 8
3.4. Threat 9
4.0. Problems of Dell direct sales model 9
4.1. Internal factors 9
4.2. External factor 11
5.0. Recommendation 12
6.0. Reference 14
Hartline, Ferrell. (2011).Marketing Management Strategies. International Edition. 5th Edition. South Western Cengage Learning: Canada 14
1.0. Introduction
In the newest magazine named “Fortune”, Dell is No.51 of 500 U.S companies and No.165 of global companies. Dell is No.5 of “The most popular company” computer industry. In 1999, Dell replaced Compaq became the second-largest PC vendor. In the situation of low-profit marketing, Dell maintained a successful expansion and exceed Compaq to become the largest PC vendor in the world. Dell has become the world's leader of computer manufacturers. Among the industry's major manufacturers Dell become number one of the world and the fastest growing computer companies. In U.S., Dell has become the first computer vendor of commercial department, government agencies, educational institutions and other customers marketing. In China, Dell's market become strongly and stated as second bigger computer vendor than Lenovo.
Dell was founded in 1984 by Michael Dell. He was the longest CEO within the computer industry. His philosophy is simple: according to customer requirements to build computers and shipments to customers directly. Dell can understand the needs of customer effectively and clearly then respond the customers quickly. This direct sale model eliminates the middlemen which can reduce the unnecessary costs and time, and understand customer needs better. This makes Dell has a competitive price to customize and provides for every consumer of rich powerful configuration system. In 1984, the company’s registered capital is $ 1,000 which is the
1.0. Introduction 3
2.0. Marketing Model 4
2.1. Direct sale model definition 4
2.2. The main features of Dell direct sale model 5
3.0. SWOT Analysis 6
3.1 strength 7
3.2. Weakness 8
3.3. Opportunity 8
3.4. Threat 9
4.0. Problems of Dell direct sales model 9
4.1. Internal factors 9
4.2. External factor 11
5.0. Recommendation 12
6.0. Reference 14
Hartline, Ferrell. (2011).Marketing Management Strategies. International Edition. 5th Edition. South Western Cengage Learning: Canada 14
1.0. Introduction
In the newest magazine named “Fortune”, Dell is No.51 of 500 U.S companies and No.165 of global companies. Dell is No.5 of “The most popular company” computer industry. In 1999, Dell replaced Compaq became the second-largest PC vendor. In the situation of low-profit marketing, Dell maintained a successful expansion and exceed Compaq to become the largest PC vendor in the world. Dell has become the world's leader of computer manufacturers. Among the industry's major manufacturers Dell become number one of the world and the fastest growing computer companies. In U.S., Dell has become the first computer vendor of commercial department, government agencies, educational institutions and other customers marketing. In China, Dell's market become strongly and stated as second bigger computer vendor than Lenovo.
Dell was founded in 1984 by Michael Dell. He was the longest CEO within the computer industry. His philosophy is simple: according to customer requirements to build computers and shipments to customers directly. Dell can understand the needs of customer effectively and clearly then respond the customers quickly. This direct sale model eliminates the middlemen which can reduce the unnecessary costs and time, and understand customer needs better. This makes Dell has a competitive price to customize and provides for every consumer of rich powerful configuration system. In 1984, the company’s registered capital is $ 1,000 which is the