The Application of Porter Five Forces in Lilly
The application of porter five forces in Lilly
Word count: 2570
Date of submission: 28th May 2013
Student Name: Victor ( Hao Yang)
Course: Business and Management
Tutor: Linda Walker
Contents
1. Introduction
2. Michael Porter’s Five Forces…………………………………………………….. 4
A. Overview of porter’s Five Forces………………………………………………...4
B. Weakness of porter five forces model……………………………………………6
3. Overview of Lilly…………………………………………………………………..6
4. Quantitative and qualitative research in Lilly…………………………………...7
A. Quantitative research……………………………………………………………..7
a. Employees………………………………………………………………………….7
b. Financials 2012…………………………………………………………………….8
c. The expenditures of Lilly in research and development…………………...........8
B. Quality research- Diversity……………………………………………………….8
a. Market place……………………………………………………………………….8
b. Work place…………………………………………………………………………9
c. Suppliers……………………………………………………………………………9
5. Analysis the application of porter five forces in Lilly…………………………...9
A. Threat of new entreat…………………………………………………………….9
B. Bargaining power of supplier……………………………………………….......10
C. Bargaining power of buyers…………………………………………………….11
D. Threat of substitute products……………………………………………………11
E. Intensity of rivalry within the industry…………………………………….......12
6. Conclusion………………………………………………………………………...13
7. Bibliography……………………………………………………………………...14
1. Introduction:
This report will focus on that the company of Lilly is using Michael Porter 's Five Forces Model to operate its business under a whole market environment. First, this report will provide an overview of Porter’s Five Forces Model itself. Second, this report will talk about the background of the company of Lilly and illustrate the reason of why this report chose this company to analysis. Third, this report will focus on the details about the researches methods in this case study. Fourth, this report will combine the results of research and the situation of company to analysis the Porter’s Five
Word count: 2570
Date of submission: 28th May 2013
Student Name: Victor ( Hao Yang)
Course: Business and Management
Tutor: Linda Walker
Contents
1. Introduction
2. Michael Porter’s Five Forces…………………………………………………….. 4
A. Overview of porter’s Five Forces………………………………………………...4
B. Weakness of porter five forces model……………………………………………6
3. Overview of Lilly…………………………………………………………………..6
4. Quantitative and qualitative research in Lilly…………………………………...7
A. Quantitative research……………………………………………………………..7
a. Employees………………………………………………………………………….7
b. Financials 2012…………………………………………………………………….8
c. The expenditures of Lilly in research and development…………………...........8
B. Quality research- Diversity……………………………………………………….8
a. Market place……………………………………………………………………….8
b. Work place…………………………………………………………………………9
c. Suppliers……………………………………………………………………………9
5. Analysis the application of porter five forces in Lilly…………………………...9
A. Threat of new entreat…………………………………………………………….9
B. Bargaining power of supplier……………………………………………….......10
C. Bargaining power of buyers…………………………………………………….11
D. Threat of substitute products……………………………………………………11
E. Intensity of rivalry within the industry…………………………………….......12
6. Conclusion………………………………………………………………………...13
7. Bibliography……………………………………………………………………...14
1. Introduction:
This report will focus on that the company of Lilly is using Michael Porter 's Five Forces Model to operate its business under a whole market environment. First, this report will provide an overview of Porter’s Five Forces Model itself. Second, this report will talk about the background of the company of Lilly and illustrate the reason of why this report chose this company to analysis. Third, this report will focus on the details about the researches methods in this case study. Fourth, this report will combine the results of research and the situation of company to analysis the Porter’s Five
Bibliography: Bednarik.J, 2005, Does brand differentiate pharmaceuticals?, Neuroendocrinology Letters, PP.335-337. Combs.G.J, 2006. Sources and consequences of bargaining power in supply chains. PP.1-4. Jansen.T&Felsen.P, 2008. GENENTECH Whether to Enter the Pharmaceutical Industry or Stay in the Biotechnology Industry with an Updated Strategy, PP.7. Lima, T. 2006. Michael Porter’s “Five Forces” Model. PP.1-3. Pfizer,30/04/13,2013-last update, About[Homepage of Pfizer],[Online].Available: http://www.pfizer.com/about/ [05/23,2013]. Pines.M.J, 2006 Porter.E.M, 2008. The Five Competitive Forces That Shape Strategy, Harvard business review, PP.2-3. White.L, O’Hare.T, 2006. Penicillin Production PP.4-5