The BCG Matrix Is Still Possible In Today's World?

Question 1
1.1
The BCG Matrix is still viable and usable in today’s world and is still a significant tool used by businesses. The BCG Matrix looks at the impact an investment will have on the company. The BCG Matrix works on two axis, Namely the vertical and horizontal axis. The vertical axis will indicate the growth rate and the horizontal represents the market share. The matrix assumes that a company must focus on its mature markets and form a strong competitive position in the market ultimately leading to the generating of cash flow. Once a company has claimed a competitive position in the mature market they can use the funds that are generated from this sector to fund other investments
This has many unethical issues that Jane is linked to personally as well as simple business ethics. Jane comes from a family that is not well off and therefore falls under the minority so she knows and understands what the people in this environment want and need. Targeting the minority is not illegal in today’s business world however it is seen as unethical which is clearly visible when it comes to Anystate using the minority to push sales even though they may not be able to afford it. Ethics plays a large role in today’s business environment and if a company shows bad ethical practice it can bring the company down and ultimately end in its closure. Anystate are targeting the minority to push sales as they have found that they are the people who are purchasing their product the most. This is unethical because Anystate are aware that majority of the members in the minority do not have spare money lying around that they can spend on playing the lottery every week hoping that they will win a lot of money that will change their lives. The odds of winning are 1 in 24 million thereby showing that the number of people who will lose money they greatly need is much larger than that of the single person who is lucky enough to benefit from the lottery. Anystate are going after a volatile market who are driven by emotion and the desperate need for money and
there are 5 stages in the life cycle and each stage offers opportunities and threats that the hotel will need to look at and deal with if they are to be successful in the market.
Stage 1.) Introductory Stage – this is the stage in which the hotel will first present its features to the market and do a lot of marketing to increase customer awareness of the service they offer to ensure that they move out of this stage as quickly as possible as profits are low in this stage of the life cycle.
Stage 2.) Growth Stage – this is the stage where consumers are already aware of the hotel and the services they offer and the features that differ them from competitors. It is now important to ensure that customer service is a class leading service as the sales growth is slowing and repeat business is of utmost importance

Stage 3.) Shakeout Stage – this is the stage where the growth rate begins to slow even more making competition very high between all the hotels and the ones that cannot afford to drop prices or change aspects of their business will fall out of business leaving only the leaders in the