Cement is a finally powdered substance, which possesses strong adhesive powers, when combined with water. This is widely used as a material for cementing purpose in construction industry. Now a day, cement is considered as an important binding material due to its use in the building industry. It is used in making all types of construction/buildings, and its demand increases with the improvement in real income, urbanization and education.
At the time of independence there were only four cement factories in Pakistan, by the time the population increased, which also enhanced the construction activities and hence gave birth to a reasonable demand of cement in the country. The increase in population justified the erection of new cement plants in the country; so, at present we have 28 cement producing plants, in which 23 are producing cement now, one cement plant if for only white cement and 4 are going to start producing cement by the end of this year, and these plants are producing yearly about 18 million tons of cement.
The BCG Matrix of HP
RELATIVE MARKET SHARE POSITION
High Medium Low 1.0 0.50 0.0 High G +20 R STARS QUESTION MARKS O II