This essay will look at the influence that the Beatles have had on the tourist industry in Liverpool. It will briefly look at the cultural and musical effect that the Beatles had on the world and their contribution to the emergence and changing of popular culture. It will then discuss Liverpool’s award of the European Capital of Culture. It will assess the various tourist attractions directly connected to the group and their importance to Liverpool’s tourism industry.
The Beatles were a rock group formed in 1960 in Liverpool. They were the most successful and critically acclaimed acts in popular music history (Unterberger, 2009). It could be argued that the Beatles were one of the best things to happen in the twentieth century, let alone the sixties. They were seen as being youth personified and as being unmatched innovators being bigger that Jesus and rock & roll itself. They sold more than a billion records, breaking numerous records along the way and even after the split in 1969 the Beatles carried on making history and the Beatles album of Number One hits going onto to become the best selling album of the 2000’s hitting number one in 35 different countries (RollingStone).
During 1963, the monumental impact the Beatles had on the continual growth of the beat-boom and had started a musical and cultural reorganisation of the face of British pop (Chambers, 1986). Their impact on the world of fashion also had some significance, with their mop-top haircuts, Edwardian collarless suits, bright colours, floral patterns, teashade glasses, Indian shirts and sandals (Hewitt 2011). The Beatles led the way in these changing times during the 1960s with youth and rebellion in comparison to the youth of post war Britain.
The 1960’s were a very important time for popular culture with MacDonald (2005) capturing it nicely stating ‘Anyone unlucky enough not to have been aged between 14 and 30 during 1966-7 will never
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