The Benefits and Costs of Using Marketing Approach to Doing Business in Vietnam
4 - The benefits and costs of using marketing approach to doing business in Vietnam
Successful organizations realize that companies wanting to exist and do business profitably by providing customers with the right product, in the right time, at the right place with a good promotion is very importance
Benefits:
Goals of marketing is to stimulate customer, maximize consumer by meeting customers’ needs and make them feel pleased with products , after-sales services and following benefits of company . Furthermore, customer satisfaction is basis for purchasing again; buy more the same item or more expensive items and setting up trust, loyalty for the brand name and the producer. This result is important because it can lead to increased sales and higher profit. If customers are satisfied they may:
• Think this product is the best and most suitable for them • Don’t want to change other brands • Use this product for a long time and stick to product • Buy again from the same supplier • Buy more of the same stuff , or more expensive stuffs • Become a loyal customer of company • Bring a stable turnover / profit for company • Recommend to their friends about advantages of product
According to all this benefits, Canon Inc. Vietnam always attach special importance to customer care by opening two customer service centers at Ho Chi Minh City and Ha Noi with the main roles such as supplying services before and after sales , professional warranty services and consulting for customers . Mr. Mike Asao , Manager of Canon Singapore in Vietnam said : “Our goal when setting up the service centers in Vietnam to continue to support customers and add value for their products. Meet the growing needs of consumers is always a top priority of us.” (www.canon.com.vn)
Costs:
It is far more expensive to convert a non-buyer (buy 0 product) into an occasional buyer (buy 1 product) than to turn an occasional buyer into a frequent buyer (buy
Successful organizations realize that companies wanting to exist and do business profitably by providing customers with the right product, in the right time, at the right place with a good promotion is very importance
Benefits:
Goals of marketing is to stimulate customer, maximize consumer by meeting customers’ needs and make them feel pleased with products , after-sales services and following benefits of company . Furthermore, customer satisfaction is basis for purchasing again; buy more the same item or more expensive items and setting up trust, loyalty for the brand name and the producer. This result is important because it can lead to increased sales and higher profit. If customers are satisfied they may:
• Think this product is the best and most suitable for them • Don’t want to change other brands • Use this product for a long time and stick to product • Buy again from the same supplier • Buy more of the same stuff , or more expensive stuffs • Become a loyal customer of company • Bring a stable turnover / profit for company • Recommend to their friends about advantages of product
According to all this benefits, Canon Inc. Vietnam always attach special importance to customer care by opening two customer service centers at Ho Chi Minh City and Ha Noi with the main roles such as supplying services before and after sales , professional warranty services and consulting for customers . Mr. Mike Asao , Manager of Canon Singapore in Vietnam said : “Our goal when setting up the service centers in Vietnam to continue to support customers and add value for their products. Meet the growing needs of consumers is always a top priority of us.” (www.canon.com.vn)
Costs:
It is far more expensive to convert a non-buyer (buy 0 product) into an occasional buyer (buy 1 product) than to turn an occasional buyer into a frequent buyer (buy