The Black & Decker Corporation.
The Black & Decker Corporation.
Mission Statement
Black & Decker is the worlds leading manufacturer and marketer of many consumer and industrial products. Black & Decker is committed in offering always the most innovative, high quality and technologically advanced products and is recognised worldwide for its reputation and excellence.
Apart from its commitment to the customers the company had devoted much effort for the satisfaction and good relation with its stockholders, suppliers, and associates. Black & Decker has made a remarkable growth in the last years and looks to the future with eagerness for outstanding performance on its current strategic choices.
COMPANY PROFILE
Black and Decker was incorporated in 1910. During the next 70 years the company established itself as the dominant name in power tools and accessories, first in the United States and then in a broad international level with emphasis in the Europe markets. The company has achieved growth by adding to its line-up of power tools and accessories and by increasing its penetration in the foreign markets. Moreover the company performed a number of acquisitions of similar and different businesses in order to expand and diversify its operation. Currently Black & Decker is a diversified global manufacturer and marketer of household, commercial, and industrial products. The company operates 61 manufacturing plants, 32 in the United States and 29 in 14 other countries. Black & Decker products are marketed in more than 100 countries worldwide. In 1985, the firm has changed its name from Black & Decker Manufacturing Co. To Black & Decker Corp. to reflect its new emphasis on “being more marketing driven” rather than being merely engaged in manufacturing.
The business portfolio of Black & Decker consists of :
• Power tools and power tool accessories for both do-it-yourselfers and professionals.
• Household appliance products.
• Consumer-use fastening products.
Mission Statement
Black & Decker is the worlds leading manufacturer and marketer of many consumer and industrial products. Black & Decker is committed in offering always the most innovative, high quality and technologically advanced products and is recognised worldwide for its reputation and excellence.
Apart from its commitment to the customers the company had devoted much effort for the satisfaction and good relation with its stockholders, suppliers, and associates. Black & Decker has made a remarkable growth in the last years and looks to the future with eagerness for outstanding performance on its current strategic choices.
COMPANY PROFILE
Black and Decker was incorporated in 1910. During the next 70 years the company established itself as the dominant name in power tools and accessories, first in the United States and then in a broad international level with emphasis in the Europe markets. The company has achieved growth by adding to its line-up of power tools and accessories and by increasing its penetration in the foreign markets. Moreover the company performed a number of acquisitions of similar and different businesses in order to expand and diversify its operation. Currently Black & Decker is a diversified global manufacturer and marketer of household, commercial, and industrial products. The company operates 61 manufacturing plants, 32 in the United States and 29 in 14 other countries. Black & Decker products are marketed in more than 100 countries worldwide. In 1985, the firm has changed its name from Black & Decker Manufacturing Co. To Black & Decker Corp. to reflect its new emphasis on “being more marketing driven” rather than being merely engaged in manufacturing.
The business portfolio of Black & Decker consists of :
• Power tools and power tool accessories for both do-it-yourselfers and professionals.
• Household appliance products.
• Consumer-use fastening products.