The Body Shop Rhetorical Analysis

This advertisement for ‘The Body Shop’ is all about how we perceive signs within a gendered society. Positioned purposefully at the top left corner in bold, easily readable, writing, the ad states, ‘Meet Alex’. Directly below this, in much less noticeable writing, it reads, ‘future sports star, prime minister, inventor, entrepreneur, and philanthropist’. Directly next to the text, is an image of a young boy flexing his arm muscle precisely in the middle of the billboard. He is accompanied with a girl around a similar age on his right. The young girl is much less of a focal point, taking up half the space the boy is, and leaning towards to side of the advertisement, opposing to the boy who is placed in the middle. At the bottom in the right