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The Brazilian Beachwear Industry

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The Brazilian Beachwear Industry
THE EMERGENCE OF NEW AND SUCCESSFUL EXPORT ACTIVITIES IN BRAZIL: FOUR CASE STUDIES FROM THE MANUFACTURING AND
THE AGRICULTURAL SECTOR

Angela da Rocha Joana Monteiro Beatriz Kury Alexandre Darzé

JANUARY, 2007

A REPORT PREPARED BY NUPIN/COPPEAD/UFRJ
FOR THE INTERAMERICAN DEVELOPMENT BANK
1

Angela da Rocha Full Professor NUPIN Coordinator
COPPEAD / UFRJ

Joana Monteiro Senior Consultant DAI Brazil

Beatriz Kury Senior Researcher NUPIN
COPPEAD / UFRJ

Alexandre Darzé Senior Consultant Managing Director DAI Brazil

2

TABLE OF CONTENTS
INTRODUCTION .............................................................................................................................. 15 1. Theoretical Framework......................................................................................................... 15 2. Overview of Brazil’s Export Performance ........................................................................... 17 3. Methodology ......................................................................................................................... 22 3.1. Case Selection................................................................................................................ 22 3.2. Data Collection and Analysis ........................................................................................ 26 CASE 1 – THE BRAZILIAN FURNITURE INDUSTRY .......................................................................... 27 1. General Description ............................................................................................................. 27 1.1. The Brazilian Furniture Industry................................................................................... 27 1.2. The São Bento do Sul Furniture Cluster........................................................................ 31 2. The Discovery And The Diffusion Process: Historical Overview........................................ 33 2.1. Zipperer, the first


References: – Websites http://www.3j.com.br http://www.abimovel.org.br http://www.abiove.com.br http://www.abit.org.br http://www.admbr.com.br http://www.artefama.com.br http://www.blueman.com.br http://www.bndes.gov.br http://www.bumbum.com.br http://www.bunge.com.br http://www.butzke.com.br http://www.bvsmoveis.com.br http://caminhosdocampo.ondarpc.com.br/ http://www.cargill.com.br http://www.cavazotto.com.br http://www.cgimoveis.com.br http://www.ciamaritima.com.br http://www.conab.gov.br http://www.daico.com.br http://www.dieese.org.br http://www.ego.globo.com http://www.embrapa.br http://www.emobile.com.br http://www.estofadosjardim.com.br http://www.exame.com.br http://www.famossul.com.br http://www.finestra.ind.br http://www.flexiv.com.br http://www.grobe.com.br http://www.henn.com.br http://www.incema.com.br http://www.intercontinental.ind.br http://www.irimar.com.br http://www.joinville.udesc.br http://www.kistindustrial.com.br http://www.lenny.com.br http://www.milamoveis.com.br http://www.moveis3d.com.br http://www.moveisdevalor.com.br http://www.moveisjames.com.br http://www.moveisperola.com.br http://www.moveisschmitz.com.br http://www.moveisweihermann.com.br http://www.movergs.com.br http://www.nardelli.com.br http://www.neumann.com.br http://portalexame.abril.uol.com.br http://www.portalmoveleiro.com.br http://rosacha.com.br http://www.remade.com.br http://www.renar.com.br http://www.rudnick.com.br http://www.rygy.com.br http://www.sebrae-sc.com.br http://www.sedai.rs.gov.br http://www.serpil.com.br http://www.serraltense.com.br http://www.sonetto.com.br http://www.thoratex.com.br http://www.tremovel.com.br http://www.udsc.edu.br http://www.zipperer.com.br 177
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