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The Carbonated Soft Drink Industry

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The Carbonated Soft Drink Industry
The Carbonated Soft Drink Industry
History
The first drinkable “man-made” carbonated water was created by “British chemist, Dr. Joseph Priestley, in 1767.” “German-Swiss jeweler, Jacob Schweppe, was the first large-scale commercial producer of carbonated waters, and is often referred to as the father of the soft drink industry. The first known US manufacturer of soda water, as it was then known, was Yale University chemist Benjamin Silliman in 1807, though Joseph Hawkins of Baltimore secured the first US patent for the equipment to produce the drink two years later.”
Pharmacies nationwide around the 1820s provided the beverage as “a remedy for the various ailments, especially digestive.”1 As sugar and flavorings were added customers increasingly consumed them for refreshments, although they were still being sold for their therapeutic value.
In the late 1800s, several brands emerged that are still popular to this day. “Pharmacists experimenting at local soda fountains invented Hires Root Beer in Philadelphia in 1876, Dr. Pepper in Waco, Texas, in 1885, Coca-Cola in Atlanta, Georgia, in 1886, and Pepsi-Cola in New Bern, North Carolina, in 1893, among others.”
Analysis of the Soft Drink Industry
“The carbonated soft drinks market includes standard and diet colas, fruit-flavored carbonates, mixers, energy drinks, and other carbonated soft drinks.” The global carbonated soft drinks “market grew by 0.4% and generated total revenues of $146.4 billion in 2006. Market consumption volumes increased with compound annual growth of 1.3% to reach a total of 155.4 billion liters in 2006. The performance of the market is forecast to accelerate slightly, with an anticipated compound annual growth of 0.7% for the five-year period 2006-2011 expected to drive the market to a value of $151.4 billion by the end of 2011.”4
“The global carbonated soft drinks market was close to stagnation during the 2002-2006 period, as poor revenue performance in lucrative but mature

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