The Case Of Chick-Fil-A

S. Treutt Cathy started Chick-fil-A in 1946. This chain’s origin can be traced to the Dwarf Grill, which was located in the city of Hapeville, Georgia, right outside Atlanta. After 15 years of working in the fast food industry, Cathy discovered a pressure fryer, which could ridiculously fast cook a chicken sandwich in the same amount of time it takes to cook a fast-food hamburger. Upon this mind boggling discovery, Truett decided to register his company name as Chick-fil-A, Inc., with the trademark slogan, “We Didn’t Invent Chicken, Just the Chicken Sandwich.” He later opened his first Chick-fil-A fast food restaurant in 1967, which was located in the Greenbrier Mall in Atlanta. The chain took off rather quickly in the 1970s and 1980s with
Another interesting fact about this outstanding company is that on average Chick-fil-A locations make roughly $3.1 million dollars in revenue. Because Cathy was such a devout Christian, his strong religious beliefs have majorly impacted his business and company. In fact, Cathy’s corporate business statement is “To glorify God by being a faithful steward of all that is entrusted to us.” While S. Treutt Cathy is no longer living, his family carries on his Christian legacy through each of their Chick-fil-A
Due to their wonderful customer service, they have been rated as the best fast food chain in America (http://www.businessinsider.com/why-chick-fil-a-is-the-best-2014-4). During the hiring and training process, employees are thoroughly taught to not only learn and memorize customer’s names, but also to carry on conversations with them, which provides a unique and personal customer service experience. Another strength to the company includes offering high quality products and services at every location. Chick-fil-A also generously donates millions of dollars every year to more than 700 charitable organizations, which brings meaning and helps build valuable relationships with local communities; this aids in reiterating their positive and happy atmosphere (https://rctom.hbs.org/submission/chick-fil-a-the-top-performing-fast-food-chain/). Another positive to this wonderful company is their yummy food, which ranges from their juicy chicken nuggets to their crispy waffle fries, oh, and do not forget their classic flavored hand spun milkshakes. They not only offer delicious lunch and dinner options, but also, a great selection of breakfast options. Another strength to the company includes the fact that they hold special events at all their locations monthly, which encourages those in the community to get involved. My personal favorite thing about Chick-fil-A is their