The Cheesecake Factory Case Study

As consultants for the restaurant The Cheesecake Factory, we have decided that we are going to expand the ever-popular restaurant chain to Spain by means of a joint venture. We are choosing to expand internationally by partnering with a trendy American- style restaurant that operates in Europe, Foster’s Hollywood. The benefits of choosing this mode of entry is that Cheesecake Factory will be able to enter into the restaurant industry in Spain with ease by gaining valuable knowledge about the culture, society, legal restrictions, and business practices that exist in the country. Having first hand knowledge about the country will make it easier for Cheesecake Factory to establish a solid and respected presence in the Spanish restaurant industry.
This restaurant has proven successful in the American style cuisine market in Spain. They will provide Cheesecake Factory with local market knowledge allowing for a smooth transition and less start up costs. DON’T NEED THIS Multiple sources have predicted in 2012 that the economic growth in Spain is projected to reach between one and a half and two percent. Although this number is low growth is growth Although this number appears to be low, it is substantial in a country that is undergoing an economic crisis to the extent that Spain is experiencing. (.http://press.bbva.com/latest-contents/press-releases/spain/8216-spain-economic-outlook-8217-published-by-bbva-research(9882-22-101-c-72116).html : http://www.oecd.org/document/6/0,3746,en_33873108_33873806_45270278_1_1_1_1,00.html . As the country slowly grows unemployment rates are predicted to drop slowly reaching around nineteen percent by the end of 2012 allowing consumers more spending money MORE ON THIS? (http://www.oecd.org/document/6/0,3746,en_33873108_33873806_45270278_1_1_1_1,00.html