The Chronicle Gazette
Strategic Planning at the Chronicle Gazette
Table of Contents
A. Introduction B. Newspaper publishing industry today C. Why newspapers are facing declining circulations and revenues D. How companies in the publishing industry are adjusting their strategies to cope with today’s challenges E. Steps taken by the Chronicle Gazette for dealing with today’s challenges F. Conclusion
Introduction:
The Chronicle Gazette is one of today’s leading newspapers in the United States, with a circulation of 225,000 customers. Over the past few years, it has been facing a steady decline in its customer base and revenues. This is mainly due to the increase of people using the internet as their means of gathering news and information. The newspaper publishing industry in the United States is going through some difficult times with declining revenues. Both subscription and advertising revenues have been steadily declining. One of the main causes for this downfall is that readers are using the internet to get news and other information for free, and they are reluctant to pay. The current state of the economy in the United States and the global recession has cut down the advertising revenues for the newspapers. The cost of publishing has increased, which has caused the majority of the newspapers to increase their prices. This has further distanced consumers from purchasing the traditional newspapers and has made the online news websites even more popular.
The main purpose of this report is to analyze the newspaper industry for The Chronicle Gazette presenting them with information to help boost its circulation and increase their profits. The report will analyze the newspaper industry in the United States giving details of its present status and future position. It will also present facts on the factors that have lead to the decline of the industry. The report will analyze the trends in the newspaper industry and the strategies adopted by some of the leading companies
Table of Contents
A. Introduction B. Newspaper publishing industry today C. Why newspapers are facing declining circulations and revenues D. How companies in the publishing industry are adjusting their strategies to cope with today’s challenges E. Steps taken by the Chronicle Gazette for dealing with today’s challenges F. Conclusion
Introduction:
The Chronicle Gazette is one of today’s leading newspapers in the United States, with a circulation of 225,000 customers. Over the past few years, it has been facing a steady decline in its customer base and revenues. This is mainly due to the increase of people using the internet as their means of gathering news and information. The newspaper publishing industry in the United States is going through some difficult times with declining revenues. Both subscription and advertising revenues have been steadily declining. One of the main causes for this downfall is that readers are using the internet to get news and other information for free, and they are reluctant to pay. The current state of the economy in the United States and the global recession has cut down the advertising revenues for the newspapers. The cost of publishing has increased, which has caused the majority of the newspapers to increase their prices. This has further distanced consumers from purchasing the traditional newspapers and has made the online news websites even more popular.
The main purpose of this report is to analyze the newspaper industry for The Chronicle Gazette presenting them with information to help boost its circulation and increase their profits. The report will analyze the newspaper industry in the United States giving details of its present status and future position. It will also present facts on the factors that have lead to the decline of the industry. The report will analyze the trends in the newspaper industry and the strategies adopted by some of the leading companies
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