The drippings are a symbol of tears, which Frederick had shed wondering about why he was left to be an orphan. This cover was also designed for the novel’s target audience, which is older children, ages 11-14. This cover is targeted towards this audience because the graphics are somewhat cartoon-styled, yet they are also gloomy. The combination of these two elements entices the focus audience. Cartoons are generally directed towards younger children; however, if you were to add a grim factor to these cartoons, it interests an older group of children. This is because, children ages 11-14 do not want to be associated with products for young infants; they want to be viewed as young adults. By adding a grim feature, they feel that this cover is not suited for younger infants. Also, parents are inclined to purchase this book, as the cover does not suggest horrific scenes or inappropriate content. Rather, the green sparkling font and the illuminated moon stand out against the rest of the gloomy cover. These two elements add the idea of magic and wonder to the
The drippings are a symbol of tears, which Frederick had shed wondering about why he was left to be an orphan. This cover was also designed for the novel’s target audience, which is older children, ages 11-14. This cover is targeted towards this audience because the graphics are somewhat cartoon-styled, yet they are also gloomy. The combination of these two elements entices the focus audience. Cartoons are generally directed towards younger children; however, if you were to add a grim factor to these cartoons, it interests an older group of children. This is because, children ages 11-14 do not want to be associated with products for young infants; they want to be viewed as young adults. By adding a grim feature, they feel that this cover is not suited for younger infants. Also, parents are inclined to purchase this book, as the cover does not suggest horrific scenes or inappropriate content. Rather, the green sparkling font and the illuminated moon stand out against the rest of the gloomy cover. These two elements add the idea of magic and wonder to the