The Coca Cola Company
The Coca-Cola Company | MGT-100 |
Joanne Rupe Subject: MGT 100 | Word Count: 3291 | Due Date: 27.11.2012 |
Table of Contents 1. Introduction 5 2. Mintzberg Roles 6 2.1 Entrepreneur 6 2.2 Leader 6 2.3 Figurehead 6 3. Henri Fayol – Principles 7 3.1 Initiative 7 3.2 Equity 7 3.3 Unity of Direction 7 4. Weber – Principles 8 4.1 Division of Labour 8 4.2 Promotion and Selection based on Merit 8 5. Building Blocks of Competitive Advantage 9 5.1 Efficiency 9 5.2 Effectiveness 9 5.3 Performance and Quality 9 5.4 Innovation 10 5.5 Customer Service 10 6. Management Science Theory 11 6.1 Total Quality Management 11 6.2 Quantitative Management 11 6.3 Operations Management 12 6.4 Management Information System 12 7. Organisation Structure 13 8. Barriers to Entry & Competition 14 9. Organizational Environment 14 9.1 Social Variables 14 9.3 Communities and Governments 14 9.4 Competitors 15 9.5 CEO 15 9.6 S.W.O.T Analysis 15
10. Factors of Organisational Culture 16 11. Managing Change & Diversity 16 11.1 Organisational Change 16 11.2 Diversity Awareness Program 16 11.3 Managing Diversity 17 12. Organisational Ethics 17 13. Corporate Social Responsibility (CSR) 17 14. Managing Leadership 18 14.1 Transformational Leadership 18 14.2 Transactional Leadership 18 15. Managing Motivation 19 15.1 Theories 19 16. Managing Decision Making 19 16.1 Decision Making Within Coca-Cola Company 19 17. Conclusion 20 18. References 21
1. Introduction
Coca-Cola is one of the most known and used beverages throughout the world. The brand is consumed by daily basis in over 200 countries. However not everyone is aware of what the company stands for and how it functions. This report will explain how the company operates and how they follow the different managerial steps to achieve their goals. It will also inform which type of structure they use to remain successful.
2.
Joanne Rupe Subject: MGT 100 | Word Count: 3291 | Due Date: 27.11.2012 |
Table of Contents 1. Introduction 5 2. Mintzberg Roles 6 2.1 Entrepreneur 6 2.2 Leader 6 2.3 Figurehead 6 3. Henri Fayol – Principles 7 3.1 Initiative 7 3.2 Equity 7 3.3 Unity of Direction 7 4. Weber – Principles 8 4.1 Division of Labour 8 4.2 Promotion and Selection based on Merit 8 5. Building Blocks of Competitive Advantage 9 5.1 Efficiency 9 5.2 Effectiveness 9 5.3 Performance and Quality 9 5.4 Innovation 10 5.5 Customer Service 10 6. Management Science Theory 11 6.1 Total Quality Management 11 6.2 Quantitative Management 11 6.3 Operations Management 12 6.4 Management Information System 12 7. Organisation Structure 13 8. Barriers to Entry & Competition 14 9. Organizational Environment 14 9.1 Social Variables 14 9.3 Communities and Governments 14 9.4 Competitors 15 9.5 CEO 15 9.6 S.W.O.T Analysis 15
10. Factors of Organisational Culture 16 11. Managing Change & Diversity 16 11.1 Organisational Change 16 11.2 Diversity Awareness Program 16 11.3 Managing Diversity 17 12. Organisational Ethics 17 13. Corporate Social Responsibility (CSR) 17 14. Managing Leadership 18 14.1 Transformational Leadership 18 14.2 Transactional Leadership 18 15. Managing Motivation 19 15.1 Theories 19 16. Managing Decision Making 19 16.1 Decision Making Within Coca-Cola Company 19 17. Conclusion 20 18. References 21
1. Introduction
Coca-Cola is one of the most known and used beverages throughout the world. The brand is consumed by daily basis in over 200 countries. However not everyone is aware of what the company stands for and how it functions. This report will explain how the company operates and how they follow the different managerial steps to achieve their goals. It will also inform which type of structure they use to remain successful.
2.
References: 2.2 Leader The leader role is shared between the 17 boards of Directors in the Coca-Cola Company, although the Chairman of the board and CEO Muhtar Kent are shown as a front figure and role model (Coca-Cola1, 2012, Para 2.3 Figurehead Coca-Cola1 (2012, Para 3.2 Equity As stated in Coca-Cola3 (2012, Para 3.3 Unity of Direction The CCC explains global changes and aims to thrive as a business over the next ten years, looking forward and adapting to the changes (Coca-Cola4, 2012, Para 4.1 Division of Labour CCC’s management is divided into three main leadership factions; Board of Directors, Operations Leadership and Senior Functional Leadership (Coca-Cola1, 2012, Para 3-5) 5.3 Performance and Quality The company are working towards the high expectations through their operating requirement group called KORE (Coca-Cola6, 2012, Para 6.2 Quantitative Management In “Figure 1” Stephen (2009) shows where the highest consumptions are made In “Figure 2” Y-N (2008) are giving the information telling the company of what sort of beverage is most common in a specific country. This enables the company to analyse the competitors and how the CCC can grow in the market. 6.4 Management Information System Case-Studies (2009, Para 9.2 Political & Legal According to Grynbaum (2012, Para 9.3 Communities and Governments The governments want to keep the world “green” and the CCC are applying this request by using their “2020 Vision” (Coca-Cola2, 2012, Para 1)