Executive Summary
In the given report the major components of the supply chain management of The Coca-Cola Company has been discussed. It is stated that the company is the leading brand in the food and beverage industry and has been serving the society since March 1994. There are many changes took place in the supply chain process of the company. As the business of the company is totally depend upon the demand of the product in the market and to meet demand they must have an effective supply chain system. To have an effective supply chain system they have to look various value adding concepts and then make strategy to meet the increasing demand of the product in the market. Since the company is doing good but still they have to keep an eye on the changing era of the market and choose their suppliers accordingly who can provide them with material on timely basis with specific quantity and quality on the given location. It is very important for the company to understand the procedure of the procurement to select a reliable supplier. They also need to identify the various risks included in the process of supply chain so that they can reduce them and enjoy more profitability. At the end, last but not least, they also have a duty towards the society and nature which they must take care and make strategies to avoid the wastage of water.
Introduction
The Coca-Cola Company has been serving the society since March 27, 1994 and is one of the leading brands in soft-drink and beverage industry. The company is based in Atlanta, Georgia. It is invented by John Pemberton & was known as the patent medicine. But later in 20th century it is taken out by a businessman Asa Griggs Candler, whose marketing tactics made coke the leading brand in the food & beverage industry. It is now sold in more than 200 countries. The vision of the company is to be a highly efficient company where people can work effectively with a goal of profit