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The Coming Facebook Twitter Collision

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The Coming Facebook Twitter Collision
Case Study
Facebook vs. Twitter:
The Coming Facebook-Twitter Collision

Business Strategy

Submitted by:
Sunita Shrestha
IAU ID: 102236
King 's College

Facebook vs. Twitter: The Coming Facebook-Twitter Collision
Introduction
A social networking website launched in February 2004, Facebook has gained in some made up war with rivalries: MySpace and LinkedIn. However, Twitter, the micro blogging site started in 2006, has forced Facebook onto a collision course despite having some key difference between the sites. Facebook has about 150 million users, compared with twitter’s 6 million. And the users of twitter are in increasing number. The monopoly held by Facebook as a social networking site now appears to be threatened by twitter. Facebook in the past was once threatened by MySpace and LinkedIn but has since gained momentum in the years gone by.
Synopsis of the Situation
The Facebook vs. Twitter case is about the two similar social networking websites, and Facebook facing the upcoming threat by Twitter. The case presents similarities between the both networking sites, as well as the advantages of each. In spite of the networking monopoly that Facebook seems to enjoy has being threatened by twitter in reference to their social networking strategies. This case also depicts their differences as well.
Key Issues
Key issues identified in the Facebook vs. Twitter case are Twitter’s advantageous characteristics (its so-called asynchronous nature and stellar search technology). Another issue is Facebook marketing Twitter, in a sense. The key issue at hand in this case is the advantages that twitter has over Facebook in reference to the level of technology. And when Facebook tried to buy out Twitter in order to market them which they refused is one of the main issues of this case.
Define the Problem
The problem that is surmised from this case is Facebook’s burden to bear. Facebook does not allow the users with one-way relationships. Nor does Facebook proffer the


References: Pearce, J.A, & Robinson, R.B (2011) Strategic Management: Formulation and Control (12th Ed).  New York, NY: The McGraw-Hill Companies, Inc. http://www.termpaperwarehouse.com/essay-on/Facebook-Vs-Twitter/39591
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