THE COMPETITORS
The Competitor
Exiting competitors
-Local competitor
-These competitors which have brand name in market and build relationship with customers such as Hanosimex, Tan Phu, Trung Viet, Viet Thy.
-Non Local-competitors
-These products were imported with low price and so competitive from foreign such as China.
*Alternative Products
Competitors are those that offer an alternative, these competitors gained market share, we can not cover and control them based on exiting product. These alternative products are always diversity such as nappy.
Potential Competitors
-These competitors are always threatening, they can find out new product more preeminent than exiting product, it is a question for many company they can’t guess what product is find out tomorrow.
-If we can analysis exiting competitor’s strategy, we don’t know how can cover potential competitor.
-So we are always improving to adapt market. We make a surveys to know what need and demand are, from that we are always improving our products for customers.
Strengths
-Cut down star-up capital of company based on outsourcing’s model. Using tools for manufacture product based on partner so that reduce cost of built factory, machines, training, employer’s liability insurance.
-Limit risk of manufactory as all of abilities are guaranteed by contrast of partners so the risks were compensated by partners.
-The product is more preeminent than others. We focus:
+The qualities ensure high material from Viet Nam with high quality, do not use material from China or have no origin.
+The price: balance price, target on middle stream.
+Market segment is large.
Weaknesses
-The quantities are limited by clause of contract of partner. It is hard to control our product as well as the flexible in manufacture.
-Can’t control human resource from outsourcing’s model. The company’s image is easy impacted.
Opportunities
-Viet Nam is a fertile market. The need of child
Exiting competitors
-Local competitor
-These competitors which have brand name in market and build relationship with customers such as Hanosimex, Tan Phu, Trung Viet, Viet Thy.
-Non Local-competitors
-These products were imported with low price and so competitive from foreign such as China.
*Alternative Products
Competitors are those that offer an alternative, these competitors gained market share, we can not cover and control them based on exiting product. These alternative products are always diversity such as nappy.
Potential Competitors
-These competitors are always threatening, they can find out new product more preeminent than exiting product, it is a question for many company they can’t guess what product is find out tomorrow.
-If we can analysis exiting competitor’s strategy, we don’t know how can cover potential competitor.
-So we are always improving to adapt market. We make a surveys to know what need and demand are, from that we are always improving our products for customers.
Strengths
-Cut down star-up capital of company based on outsourcing’s model. Using tools for manufacture product based on partner so that reduce cost of built factory, machines, training, employer’s liability insurance.
-Limit risk of manufactory as all of abilities are guaranteed by contrast of partners so the risks were compensated by partners.
-The product is more preeminent than others. We focus:
+The qualities ensure high material from Viet Nam with high quality, do not use material from China or have no origin.
+The price: balance price, target on middle stream.
+Market segment is large.
Weaknesses
-The quantities are limited by clause of contract of partner. It is hard to control our product as well as the flexible in manufacture.
-Can’t control human resource from outsourcing’s model. The company’s image is easy impacted.
Opportunities
-Viet Nam is a fertile market. The need of child