The Content King Remains King Analysis
ptimizing for change and adaptability is imperative in the eyes of brands and businesses; when technology changes, so does its behavior and audiences.
The Content King Remains King
It is an established fact Content Marketing isn’t going away anytime soon; in 2016, customized content will continue to grow, further humanizing the brand, almost on a person-to-person level. The core of content marketing remains the same; content remains key to providing insightful, useful, and vital information to current customers and future prospects. Content customization will continue to grow (and flourish), regardless of size, industry, and niche. Simply put; content marketing bridges the gap between brand and audience and functions based on trust.
A lot …show more content…
Videos are an immensely powerful medium to work with. Powerful videos sometimes don’t need to be long; a well-crafted 15-second Instagram clip can tell a story better than a thousand-word essay. Currently, video is dominant in almost every platform; Facebook, Twitter, LinkedIn, Instagram, and of course, YouTube.
On-the-Go with Mobile
In 2014, mobile overtook desktop traffic in more than ten different countries worldwide. In April, Google rolled a mobile-only update called ‘Mobilegeddon,’ a mobile-targeted algorithm optimized to help mobile-friendly pages rank and devalue pages not optimized for mobile device. The importance of mobile use was recognized in the past few years, but nothing was more hard-hitting than Mobilegeddon. By rolling out a mobile-directed update, it was a sign from Google the age of mobile is here and now. With more and more people possessing smart devices, information had to be quick and direct.
Digital …show more content…
Everybody with an iPhone or Nokia Lumia phones is expected to benefit from a digital assistance; Siri and Cortana, both acting as a user’s search engine on their phone (without typing the search query in the search engine). Siri and Cortana may be the key to satisfying Google’s Hummingbird algorithm, an algorithm highly dependent on conversational queries or questions. Those using digital assistances would ask questions. One might ask, “Where’s the nearest coffee shop in Bangkok?” and the results explode onto the screen with directions, transportation routes, and additional recommendations. Digital assistances will transform into a must-use tool for those who would want to go
The Content King Remains King
It is an established fact Content Marketing isn’t going away anytime soon; in 2016, customized content will continue to grow, further humanizing the brand, almost on a person-to-person level. The core of content marketing remains the same; content remains key to providing insightful, useful, and vital information to current customers and future prospects. Content customization will continue to grow (and flourish), regardless of size, industry, and niche. Simply put; content marketing bridges the gap between brand and audience and functions based on trust.
A lot …show more content…
Videos are an immensely powerful medium to work with. Powerful videos sometimes don’t need to be long; a well-crafted 15-second Instagram clip can tell a story better than a thousand-word essay. Currently, video is dominant in almost every platform; Facebook, Twitter, LinkedIn, Instagram, and of course, YouTube.
On-the-Go with Mobile
In 2014, mobile overtook desktop traffic in more than ten different countries worldwide. In April, Google rolled a mobile-only update called ‘Mobilegeddon,’ a mobile-targeted algorithm optimized to help mobile-friendly pages rank and devalue pages not optimized for mobile device. The importance of mobile use was recognized in the past few years, but nothing was more hard-hitting than Mobilegeddon. By rolling out a mobile-directed update, it was a sign from Google the age of mobile is here and now. With more and more people possessing smart devices, information had to be quick and direct.
Digital …show more content…
Everybody with an iPhone or Nokia Lumia phones is expected to benefit from a digital assistance; Siri and Cortana, both acting as a user’s search engine on their phone (without typing the search query in the search engine). Siri and Cortana may be the key to satisfying Google’s Hummingbird algorithm, an algorithm highly dependent on conversational queries or questions. Those using digital assistances would ask questions. One might ask, “Where’s the nearest coffee shop in Bangkok?” and the results explode onto the screen with directions, transportation routes, and additional recommendations. Digital assistances will transform into a must-use tool for those who would want to go