The Development Of Public Relations
Katelyn Anderson
Reflection Paper 2
Comm 100
November 11, 2012
Since the development of public relations in the 1920s, its popularity and significance in the world has grown immensely. Public relations opened up a new way of creating an understanding for a companies, people and products, much different than had been known through advertising. While advertising is a one-way form of communication that costs money, public relations is a two-way communication system that is free and cannot control what people do with it. This form of communication can be crafted via media, such as newspaper, radio and tv. Therefore, it is important that those working in the business of public relations understand the importance of the messages they need to send and how they need to send them. As a public relations (PR) practitioner, it is most important to understand that the relationship between the practitioner and the media is interdependent. PR practitioners need the media, and the media need them. The media need people who work in the public relations department for a company to finish the story that they’re looking for and communicate that story in a timely manner. At the same time, those working in PR need the media to communicate their story accurately and truthfully. This puts their company’s reputation is in the hands of the reporters who work for the media. Therefore, it is important, as a PR practitioner, to build a good, trustworthy relationship with the media in order to assure that their news and stories are not spun to negatively affect their character or social standard. As a PR employee for any company, it is also extremely important to recognize the significance of the way stakeholders are treated. Stakeholders can be classified as the reporters, media, employees, etc. Stakeholders are very important to companies and those working in public relations and deserve to be treated with the importance they portray and the respect they deserve. Often times,
Reflection Paper 2
Comm 100
November 11, 2012
Since the development of public relations in the 1920s, its popularity and significance in the world has grown immensely. Public relations opened up a new way of creating an understanding for a companies, people and products, much different than had been known through advertising. While advertising is a one-way form of communication that costs money, public relations is a two-way communication system that is free and cannot control what people do with it. This form of communication can be crafted via media, such as newspaper, radio and tv. Therefore, it is important that those working in the business of public relations understand the importance of the messages they need to send and how they need to send them. As a public relations (PR) practitioner, it is most important to understand that the relationship between the practitioner and the media is interdependent. PR practitioners need the media, and the media need them. The media need people who work in the public relations department for a company to finish the story that they’re looking for and communicate that story in a timely manner. At the same time, those working in PR need the media to communicate their story accurately and truthfully. This puts their company’s reputation is in the hands of the reporters who work for the media. Therefore, it is important, as a PR practitioner, to build a good, trustworthy relationship with the media in order to assure that their news and stories are not spun to negatively affect their character or social standard. As a PR employee for any company, it is also extremely important to recognize the significance of the way stakeholders are treated. Stakeholders can be classified as the reporters, media, employees, etc. Stakeholders are very important to companies and those working in public relations and deserve to be treated with the importance they portray and the respect they deserve. Often times,