In recent years, people have transferred their focus on life from immovable locations, for example residential houses and workplaces, to non-fixed places. The principal demands of modern people are: receiving messages, processing information, and entertainment. In addition, because of the global financial crisis in 2008, people reduced their budget for consumer electronic products. Therefore, the demands for multiple-function “smart handheld devices” (T.C. Wang, T.M. Chen, J.S. Wu, 2001) have increased dramatically, especially smart phones.
According to Laudon, K.C. and Laudon, J.P. (2006), the smart phone is a combination of mobile phone and personal digital assistant (PDA). Generally, except for basic communication functions such as mobile phones, a smart phone possesses the following features:
A large size LCD touchscreen.
Enhanced ability of Internet access, such as Wi-Fi, 3G (third generation) and Bluetooth.
An advanced computing capability and providing functions of schedule management, picturing, and displaying music, etc.
Relying on open operating systems which served users with third-party applications.
This study presented the development of smart phones which includes current marketing situations and their impact on three aspects, communication, entertainment, and everyday life. The main purpose of this research work is to show how smart phones have successfully penetrated most people’s life.
This essay will first demonstrate the evolution of smart phones and will provide some results of the market research carried out. The effects on communication, entertainment, and everyday life will be discussed in the next section. Finally suggestions for possible solutions to overcome any negative impacts will be discussed. 2. The development of smart phones
Regarding the evolution of smart phones, progress has been great and very fast over the past two decades. Through a timeline, the development of smart phones will be
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