The Digital Consumer
Caitlyn Anderson
COMM 200
Richelle Rogers
16 September 2014
The Digital Consumer Would it surprise you if I told you that the majority of U.S households today own high-definition televisions, Internet- connected computers, and smartphones? No? Now, how about if I told you that they spend an average of 60 connected hours a week consuming content across multiple screens (Nielsen)? 60 hours! That’s an average of around 8.5 hours of content a day. But with these endless technological devices comes endless, and mindless, digital consumerism. Since the release of the 1st generation iPhone in late 2007, smartphones have taken over the cyber world as we know it. The number of TV homes who own smartphones has increased by 46% since 2009 (Nielsen); just two years after Apple introduced their first smartphone. According to a recent Nielsen report, 86% of consumers spend their time using and retrieving info from their smartphone apps, rather than the mobile web. This statistic probably has to do with the ease and accessibility that mobile applications provide, making the 7 hours and 43 min we spend on our Facebook app every month seem much more miniscule than the reality.
With 133:49 spent on live TV, 34:17 spent on smartphones, and 27:3 spent on computers, the Nielsen report lays out the statistics needed to help our blog group gain a better understanding of our target audience and how they are retrieving their information. By making our blog smartphone and tablet friendly, I believe we will gain much more readership. As well, since Facebook is the number one most used social network across all electronic devices, it would be in our best interest to utilize this statistic to the best of our ability as far as networking and promoting our blog goes.
COMM 200
Richelle Rogers
16 September 2014
The Digital Consumer Would it surprise you if I told you that the majority of U.S households today own high-definition televisions, Internet- connected computers, and smartphones? No? Now, how about if I told you that they spend an average of 60 connected hours a week consuming content across multiple screens (Nielsen)? 60 hours! That’s an average of around 8.5 hours of content a day. But with these endless technological devices comes endless, and mindless, digital consumerism. Since the release of the 1st generation iPhone in late 2007, smartphones have taken over the cyber world as we know it. The number of TV homes who own smartphones has increased by 46% since 2009 (Nielsen); just two years after Apple introduced their first smartphone. According to a recent Nielsen report, 86% of consumers spend their time using and retrieving info from their smartphone apps, rather than the mobile web. This statistic probably has to do with the ease and accessibility that mobile applications provide, making the 7 hours and 43 min we spend on our Facebook app every month seem much more miniscule than the reality.
With 133:49 spent on live TV, 34:17 spent on smartphones, and 27:3 spent on computers, the Nielsen report lays out the statistics needed to help our blog group gain a better understanding of our target audience and how they are retrieving their information. By making our blog smartphone and tablet friendly, I believe we will gain much more readership. As well, since Facebook is the number one most used social network across all electronic devices, it would be in our best interest to utilize this statistic to the best of our ability as far as networking and promoting our blog goes.