The Dynamics, Challenges, and Prospects of Indian Television 
Aberdeen Business School
RESEARCH METHODS BSM577
Research Proposal
THE DYNAMICS, CHALLENGES & PROSPECTS OF INDIAN TELEVISION
Submitted by
Kalyan Priya Dasgupta (0701626)
MSc Management
Date: 25th April 2008
Submitted To:
Dr Seonaidh McDonald
TABLE OF CONTENT
Sr. No. Title Page No.
1 Introduction 3
2 Provisional title 3
3 Statement of the proposal 3
4,5 Aim of the study & Objective 4
6 Literature review 4-15
7 Methodology 15-18
8 Conclusion 18-19
1. INTRODUCTION
In the current liberalized environment that is characterized by information and knowledge base, the media, particularly the satellite television news channels, is a very powerful medium that plays a significant role in shaping public opinions and beliefs, and disseminating correct information and knowledge with a huge responsibility on their shoulders. Such dissemination of news, views, and other information has far-reaching affects on societies, businesses, and governments. At the same time, today, the electronic media attracts the best talent in the country. When talented people work in such an industry, society expects them to act in a more accountable manner and provide it with those news stories that will increase their knowledge, their sources of information, and inspire them to inculcate a feeling of responsibility toward society.
2. PROVISIONAL TITLE
Indian Television News channels are loosing their impulse of providing quality journalism towards its viewers- A research study.
3. STATEMENT OF THE PROPOSAL
There is a myth that the Indian News Channels are loosing their vanguard and thereby becoming Entertainment Channels providing cheap sensationalism in order to gain Television Rating Point/ Revenues & to maintain their sustainability in the overtly crowded Indian satellite broadcasting industry.
4. AIM OF THE STUDY
The aim of the study is to critically analyse or examine the transition of the Indian satellite news channels from information
RESEARCH METHODS BSM577
Research Proposal
THE DYNAMICS, CHALLENGES & PROSPECTS OF INDIAN TELEVISION
Submitted by
Kalyan Priya Dasgupta (0701626)
MSc Management
Date: 25th April 2008
Submitted To:
Dr Seonaidh McDonald
TABLE OF CONTENT
Sr. No. Title Page No.
1 Introduction 3
2 Provisional title 3
3 Statement of the proposal 3
4,5 Aim of the study & Objective 4
6 Literature review 4-15
7 Methodology 15-18
8 Conclusion 18-19
1. INTRODUCTION
In the current liberalized environment that is characterized by information and knowledge base, the media, particularly the satellite television news channels, is a very powerful medium that plays a significant role in shaping public opinions and beliefs, and disseminating correct information and knowledge with a huge responsibility on their shoulders. Such dissemination of news, views, and other information has far-reaching affects on societies, businesses, and governments. At the same time, today, the electronic media attracts the best talent in the country. When talented people work in such an industry, society expects them to act in a more accountable manner and provide it with those news stories that will increase their knowledge, their sources of information, and inspire them to inculcate a feeling of responsibility toward society.
2. PROVISIONAL TITLE
Indian Television News channels are loosing their impulse of providing quality journalism towards its viewers- A research study.
3. STATEMENT OF THE PROPOSAL
There is a myth that the Indian News Channels are loosing their vanguard and thereby becoming Entertainment Channels providing cheap sensationalism in order to gain Television Rating Point/ Revenues & to maintain their sustainability in the overtly crowded Indian satellite broadcasting industry.
4. AIM OF THE STUDY
The aim of the study is to critically analyse or examine the transition of the Indian satellite news channels from information
References: 4. Daily News and Analysis. 2005. "Now, a Counterview from the Accused." Available from http://www.dnaindia.com/report.asp?newsid=1002866 [Accessed on 18.4.08] 5. The Big Fight, 2003 8. Mahapatra, Devi Prasad. 2005. "Booming: Television News Channels in India." Available from Ezinearticles.com [Accessed on 22.4.08] 9. Vivek 10. Yadav, Kiran, and Neha Sharma. 2006. "News Unbridled." The Financial Express. Available from http://www.financialexpress.com/old/fe_full_story.php?content_id=146809 [Accessed on 23.4.08] JOURNALS: 1. Rao, Shakuntala, and Navjit Singh Johal. 2006. "Ethics and News Making in the Changing Indian Mediascape." Journal of Mass Media Ethics 21 (4): 286-303. 2. Nagaraj, S. (2000, October 13). Mera Bharat is mahaan, says DD-W to NRIs. Economic Times (Bombay). Retrieved from LexisNexis Academic database. 3. Nanjundaiah, S 2. Trans-national Television, Cultural Identity and Change: When STAR Came to India, Rajinder Dudrah, Sage publication, 2006. 3. Mankekar, P 4. Ninan, S. (1995) Through the magic window: Television and change in India. New Delhi, India: Penguin. 5. Page, D., & Crawley, W