The Ease Of Making Coffee
Marketing Project Part 3
Principles of Marketing
Georgia Southern University
Dr. Bock
Executive Summary:
Do you love coffee? Do you need it to help get you through your work or school day? Do you think it’s a hassle and too time consuming to make it? Are you an on-the-go type of person and need something more suited to your lifestyle? Are you tired of the gross office coffee and wish you could just bring your own brewer with you? Do you want the ability to brew a fresh cup of “Joe” when and where you need it, while being less expensive than Starbuck’s? If you answered yes to any of the above, then look no further. Keurig has a new product soon to be on the market that solves any and all of these problems. Our new product, “Joe-on-the-go”, is a coffee thermos that takes the ability of our original single cup brewer and compacting it into a portable mug. You simply take your desired flavor of our K-cups (which are our perfect size making a single-cup-of-coffee, containing pre-ground coffee beans in a small disposable cup) and insert it in the top of the thermos to brew your own fresh cup of “Joe” right then and there! Any and all K-cups fit into the thermos, so there is no need for buying any new type of K-cups. Simply use the same K-cups that you currently use in your home one-cup brewer. You don’t need to lug your home coffee maker everywhere; now, you can make a fresh brewed cup of coffee wherever you are. Simply plug in the thermos (USB compatible, providing the ability to power your thermos with a computer, car, wall outlet, etc.), insert the K-cup, wait for it to brew, and you’ll have yourself your morning “Joe”! This thermos is perfect for vacations, traveling in a car, airplane flights, the office, or even at home relaxing in your lounge chair. You also may be wondering when these are coming out and how much are they going to be. Well, by the end of spring 2014, our new thermos will be on a shelf in a store near you. The price is also a steal, they
Principles of Marketing
Georgia Southern University
Dr. Bock
Executive Summary:
Do you love coffee? Do you need it to help get you through your work or school day? Do you think it’s a hassle and too time consuming to make it? Are you an on-the-go type of person and need something more suited to your lifestyle? Are you tired of the gross office coffee and wish you could just bring your own brewer with you? Do you want the ability to brew a fresh cup of “Joe” when and where you need it, while being less expensive than Starbuck’s? If you answered yes to any of the above, then look no further. Keurig has a new product soon to be on the market that solves any and all of these problems. Our new product, “Joe-on-the-go”, is a coffee thermos that takes the ability of our original single cup brewer and compacting it into a portable mug. You simply take your desired flavor of our K-cups (which are our perfect size making a single-cup-of-coffee, containing pre-ground coffee beans in a small disposable cup) and insert it in the top of the thermos to brew your own fresh cup of “Joe” right then and there! Any and all K-cups fit into the thermos, so there is no need for buying any new type of K-cups. Simply use the same K-cups that you currently use in your home one-cup brewer. You don’t need to lug your home coffee maker everywhere; now, you can make a fresh brewed cup of coffee wherever you are. Simply plug in the thermos (USB compatible, providing the ability to power your thermos with a computer, car, wall outlet, etc.), insert the K-cup, wait for it to brew, and you’ll have yourself your morning “Joe”! This thermos is perfect for vacations, traveling in a car, airplane flights, the office, or even at home relaxing in your lounge chair. You also may be wondering when these are coming out and how much are they going to be. Well, by the end of spring 2014, our new thermos will be on a shelf in a store near you. The price is also a steal, they