The Effect of Consumer Spending Pattern on Advertising
Abstract
The advertisements are meant to attract the target population towards the product, service, or any offering given by the organization and create a differentiation in the minds of the prospective consumer. Henceforth, the advertisers aim to relate to the sentiments of the consumer when they air any ad. They have to understand what consumer wants to see, feel or can relate to in the current scenario.
The consumer has changed the spending behavior in the sense that the priorities have changed when it comes to the shopping. The criteria of buying the items, the type of commodities or products bought among a range of products, have all changed due to varied factors differently in different places at different times.
This changed scenario makes it difficult for the advertisers to make their ads lucrative for the consumer. Hence it is mandatory to bring a change in their advertising stimuli to affect the consumer spending behavior in their favor. The paper discusses how the changed patterns of spending have influenced advertising worldwide. The advertising strategies being deployed in the current market to persuade the customers to buy their product, and how far they have been successful in doing so, has been explained here in detail.
Introduction to the topic
“The effect of consumer spending pattern on advertising”
The topic has a cause and effect relationship which is explored vividly in the research paper. The two elements often work in tandem, former affecting the latter strongly, thus giving new dimensions to marketing strategies.
Let’s understand the terms specifically
Advertising: “It attempts to break down people’s constraints to buying them by shifting them to an irrational decision mode. “The very name of midnight madness promotional shopping campaign nicely illustrates the function of advertising”
William Di Pietro.( household consumption and advertising)
Consumer spending pattern: “Consumers are becoming
The advertisements are meant to attract the target population towards the product, service, or any offering given by the organization and create a differentiation in the minds of the prospective consumer. Henceforth, the advertisers aim to relate to the sentiments of the consumer when they air any ad. They have to understand what consumer wants to see, feel or can relate to in the current scenario.
The consumer has changed the spending behavior in the sense that the priorities have changed when it comes to the shopping. The criteria of buying the items, the type of commodities or products bought among a range of products, have all changed due to varied factors differently in different places at different times.
This changed scenario makes it difficult for the advertisers to make their ads lucrative for the consumer. Hence it is mandatory to bring a change in their advertising stimuli to affect the consumer spending behavior in their favor. The paper discusses how the changed patterns of spending have influenced advertising worldwide. The advertising strategies being deployed in the current market to persuade the customers to buy their product, and how far they have been successful in doing so, has been explained here in detail.
Introduction to the topic
“The effect of consumer spending pattern on advertising”
The topic has a cause and effect relationship which is explored vividly in the research paper. The two elements often work in tandem, former affecting the latter strongly, thus giving new dimensions to marketing strategies.
Let’s understand the terms specifically
Advertising: “It attempts to break down people’s constraints to buying them by shifting them to an irrational decision mode. “The very name of midnight madness promotional shopping campaign nicely illustrates the function of advertising”
William Di Pietro.( household consumption and advertising)
Consumer spending pattern: “Consumers are becoming
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