Fashion, Commerce, and Technology Fashion has always been an important determinant of what shapes and defines culture and society, and it’s certainly no surprise that fashion has evolved from simply being clothing to body figure when considering how fast fads change. In today’s society, fashion has evolved to shape what has now been worldly accepted as the ‘ideal body image’ – skinny, young, fit, curvaceous (or for men – athletic and muscular). Modeling agencies and iconic fashion names such as Vogue are infamous for their usage of young and skinny models on the runway. In recent years, fashion companies have been signing pledges to denounce the promotion of underage models and models that appear to have eating disorders and promote the message of healthy body image. Despite all attempts to stay true to their pledges, many companies have shamelessly broken them by exploiting the use of adolescent models on the runway. Going so far as to implement an enforced minimum BMI (body mass index; height-to-weight ratio) on their models, these companies are far from pleading innocence. In fact, a startling third of pageant-winning models have met the World Health Organization’s BMI criteria for anorexia, one of the countless types of eating disorders partially caused
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