The Effects of Steve Jobs and His Absence from Apple, Inc.
The effects of Steve Jobs and his absence from Apple, Inc.
Marketing Research
The innovator of the decade co-founder of Apple, Steve Jobs has been the face of success and advances that have changed not only technology but also the entire world forever. Unfortunately, the recent death of beloved co-founder left Apple with the question, will it be able to keep up its domination over the technology world even after his untimely death? With nearly a month since Steve Jobs has been gone, the question is still on everyone’s minds including the newest CEO, Tim Cook.
Apple is best known worldwide by males and females of just about any age group as top of the line, most reliable technology available. With its notorious advertisements including its symbol, almost anyone can spot an Apple billboard without any body copy. Found through our extensive research through the past few weeks, Apple’s well-known recognition of marketing and advertising campaigns truly reflects how well the company does as a whole. Even with its soaring price tag compared to other products such as cell phones and portable music players, consumers are not only purchasing but staying loyal. The laundry list of admirable campaigns that Apple has done made our study incredibly interesting, even in the midst of our study with Steve Jobs passing on. By using online surveys and focus groups we will explore the reasons behind the strong brand loyalty along with why or why not consumers are coming back for more.
The most successful products that Apple possesses include its computers, portable music players and cell phones. Our hypothesis is the following: we believe that even with Steve Jobs not being apart of the brilliance that goes into each product, brand loyalty will stay with a certain percent, but other consumers may not be as inclined to buy. The reason behind it is through our implications; innovation may not be as advanced or
Marketing Research
The innovator of the decade co-founder of Apple, Steve Jobs has been the face of success and advances that have changed not only technology but also the entire world forever. Unfortunately, the recent death of beloved co-founder left Apple with the question, will it be able to keep up its domination over the technology world even after his untimely death? With nearly a month since Steve Jobs has been gone, the question is still on everyone’s minds including the newest CEO, Tim Cook.
Apple is best known worldwide by males and females of just about any age group as top of the line, most reliable technology available. With its notorious advertisements including its symbol, almost anyone can spot an Apple billboard without any body copy. Found through our extensive research through the past few weeks, Apple’s well-known recognition of marketing and advertising campaigns truly reflects how well the company does as a whole. Even with its soaring price tag compared to other products such as cell phones and portable music players, consumers are not only purchasing but staying loyal. The laundry list of admirable campaigns that Apple has done made our study incredibly interesting, even in the midst of our study with Steve Jobs passing on. By using online surveys and focus groups we will explore the reasons behind the strong brand loyalty along with why or why not consumers are coming back for more.
The most successful products that Apple possesses include its computers, portable music players and cell phones. Our hypothesis is the following: we believe that even with Steve Jobs not being apart of the brilliance that goes into each product, brand loyalty will stay with a certain percent, but other consumers may not be as inclined to buy. The reason behind it is through our implications; innovation may not be as advanced or