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The Eharmony Case

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The Eharmony Case
eHarmony needs to make a decision that will address the company’s short-term competitive threats and guarantee long-term success. Below is a systematic analysis of the four options suggested in the case and the feasibility of each alternative. The purpose of this report is to clarify eHarmony’s strengths and weaknesses, solve the current problems in order to improve the company’s profitability, and develop a future direction.
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