The Entrepreneur - Giorgio Armani
THAMES VALLEY UNIVERSITY LONDON
BACHELOR IN BUSINESS ADMINISTRATION (BBA)
Enterprise Development & Business ASSIGNMENT
Summary
The entrepreneur has long ties with Giorgio Armani.
Giorgio Armani’s talent and his entrepreneurial spirit are the two qualities which have enabled him to achieve great success in building a genuine fashion empire since launching his own business in 1973
His evolution in taste and style has led Armani to eliminate the superfluous, emphasize the comfortable and stress the elegance of the essential in his clothes. This philosophical approach is seen as the foundation of his designs and his success. As proof that his approach has gained widespread approval and following, Giorgio Armani today heads an international fashion empire with estimated sales over $1 billion. Some 2,000 stores sell Armani products throughout the world. In addition, the named, “Armani”, is represented by more than 20 licensees and 1 large joint venture in Japan. He also has a 100% share holding in ANTINEA which manufactures the women’s clothing for EMPORIO ARMANI and is a share holder in SIMINT, the Modena based manufacturer of his jeans and basics for Emporio Armani, INTAI which produces his ties and LUXOTTICA which produces his eyewear.
Giorgio Armani is one of the most influential and famous designers in the world. His name is associated with 2 things: power suits and quality fabrics. Ever since the Greedy '80s, Wall Street hot shots and Hollywood "super-agents" have been wearing his suits, known to inspire confidence in the wearer and respect from others.
Table of Contents
1. Personal Profile 2. Business Model 3. Target Market 4. Unique Selling Point 5. Source of Competitive Advantage 6. Creativity and Innovation 7. Conclusions 8. Appendix 9. Bibliography
10. References
1. Personal Profile
Giorgio Armani was born on July 1934, together with his sister and brother, grew up in the northern Italian town of Piacenza. After
BACHELOR IN BUSINESS ADMINISTRATION (BBA)
Enterprise Development & Business ASSIGNMENT
Summary
The entrepreneur has long ties with Giorgio Armani.
Giorgio Armani’s talent and his entrepreneurial spirit are the two qualities which have enabled him to achieve great success in building a genuine fashion empire since launching his own business in 1973
His evolution in taste and style has led Armani to eliminate the superfluous, emphasize the comfortable and stress the elegance of the essential in his clothes. This philosophical approach is seen as the foundation of his designs and his success. As proof that his approach has gained widespread approval and following, Giorgio Armani today heads an international fashion empire with estimated sales over $1 billion. Some 2,000 stores sell Armani products throughout the world. In addition, the named, “Armani”, is represented by more than 20 licensees and 1 large joint venture in Japan. He also has a 100% share holding in ANTINEA which manufactures the women’s clothing for EMPORIO ARMANI and is a share holder in SIMINT, the Modena based manufacturer of his jeans and basics for Emporio Armani, INTAI which produces his ties and LUXOTTICA which produces his eyewear.
Giorgio Armani is one of the most influential and famous designers in the world. His name is associated with 2 things: power suits and quality fabrics. Ever since the Greedy '80s, Wall Street hot shots and Hollywood "super-agents" have been wearing his suits, known to inspire confidence in the wearer and respect from others.
Table of Contents
1. Personal Profile 2. Business Model 3. Target Market 4. Unique Selling Point 5. Source of Competitive Advantage 6. Creativity and Innovation 7. Conclusions 8. Appendix 9. Bibliography
10. References
1. Personal Profile
Giorgio Armani was born on July 1934, together with his sister and brother, grew up in the northern Italian town of Piacenza. After