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The Epidemiology Of Ego Depletion

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Abstract Recent investigations have shown that exerting self control reduces the ability to regulate behaviour in subsequent self control tasks. A state of depleted self control resources is known as ‘ego depletion’ and the purpose of this study was to see how our capacity to inhibit urges can be affected by ego depletion. This study was also done to test the effects of beliefs about self control on subsequent performance in self control tasks. Participants’ performance on the Stroop task and phonemic fluency task and subjective feelings of tiredness were assessed before and after an ego depletion task, one group was primed to believe that self control resources are limited whereas the other group was primed to believe they were unlimited. Results showed significant differences in performance for the …show more content…

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Sultan, A.J., Joireman, J., & Sprott, D.E. (2012). Building consumer self-control: the effect of self-control exercises on impulse buying urges. Marketing Letters, 23(1), 61-72

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