Trevino and Nelson’s Eight-Step Ethical Decision Making Model
1 .Key Facts Apple Inc. is an American multinational corporation that designs and develops computer software and personal computers. The company is well known for its hardware products, which are Mac line, ipod, ipad and iphone. Apple was founded in 1976 April 1 and their first iphone which was a sales breaking was introduce on January 9, 2007. Apple is world second largest information Technology Company after Samsung. After the death Apple’s leader Steve job’s, Tim cook was appointed for the CEO post. In the year 2012 Cook have to face ethical dilemma problem with employees and works of the company that they have linked up with in China. As Tim Cook picks up the leadership of Apple from Steve Jobs, he faces a significant ethical dilemma in Wuhan in a supplier’s company where workers threaten suicide in protest over their working conditions. ( Hinks.P, 2012).
2. Key Issue: Apple is well known for its product Iphone which reached recording breaking sales but it got issue with its employers and works in China, the people who manufacture the product. The workers and employers from Foxconn complain about working condition and even gave suicidal threats to Apple Inc. Beside all these threats and employers difficulties CEO Tim Cook focuse more upon the production of the product and compay profit. They main focused upon profit motives as being the electronic giants. With the high demand of their products in the market, they need to full fill the demand of the consumers so; they had increase the working hours and working condition to meet its target which was affecting their manufacture workers in Foxconn Company in