Luke is an employee of ABC Company. His employer asked him to work on commencing plans for constructing an adult entertainment retail store on a recently purchased parcel of land. The land proposed for construction neighbors Luke’s brother, Owen’s, property. Luke knows that once the plans of the adult entertainment retail store go public and the construction begins, the real estate values of the neighboring areas will decrease significantly. Owen shows interest in selling his property and informs Luke about it. However, the uncertainty of the real estate prices changes in the future delays his decision.
ISSUE
Luke is facing an ethical dilemma between loyalty and honesty. He is contemplating whether he should disclose the information …show more content…
In other words, in order to apply golden rule one should imagine oneself in the place of the other person. It is important to remember that the golden rule does not replace the generally accepted moral norms. Nevertheless, under the current circumstances, the cultural diversity, and the rapid pace of the social development, the golden rule is a solution to the standardization of the ethical values.
On one hand, evaluating the situation the company is likely to find itself after Luke decides to disclose the information, it is not likely to be favorable. Correspondingly, by no means, Luke would like to experience the same loss of the profit. On the basis of this information, the golden rule will prompt Luke not to reveal the information. On the other hand, if the information is not revealed, Luke's brother, Owen tends to suffer. Hence, being in the Owen's shoes, Luke would like to be informed about the current state of affairs and the situation he is going to face. Taking into consideration the fact that Luke would not like to experience the difficulties, the golden rule tends to encourage him to share the strategic information with the …show more content…
Hence, the ultimate goal of the virtue-ethics application is to find one's own balance in the decision-making. The most interesting thing is that the individual does not normally apply any specific rules, but appeals to the list of the particular virtues.
In this manner, the decision taken by Luke, in any case, will turn out to be quite ambiguous. As it totally depends on the set of the virtues Luke considers to be defining him. In this manner, from the point of view of the virtue ethics, the decision that will make Luke to feel balances proves to be the right one.
If Luke chooses his brother over the company, it will suggest that Luke is a family man; putting his family needs over the company. On the over hand, it would reflect that Luke is reliable and trustworthy employee. Conversely, if Luke chooses the company over his brother, it would seem that Luke is a self-centered person. However, it would reflect that his a loyal and dedicated to his company.