The Evaluation of Event Planning Models
The Evaluation of Event Planning Models
The Evaluation of Event Planning Models
Word Count- 2451
Arianne
Word Count- 2451
Arianne
TABLE OF CONTENTS
1. Introduction 2
2. Context 2
2.1 Importance of planning 4
3.Objectives 6
4. concept 7
5. conclusion 9
6.appendix 10
7. references 12 1. Introduction
This report will, in detail, examine and evaluate the elements of the event planning models: Masterman(2009) Strategic sports event management, Allen et al (2008) Festival and special event management and Getz (1997) Event Management and Event Tourism Shone & Parry (2010) Successful Event Management. In addition, the study will identify the key strengths and weaknesses of each model, whilst evaluating their usefulness and effectiveness. This will be achieved by applying them to current events and referring to case studies. Throughout this report the models will be compared to each other to achieve a more comprehensive conclusion.
2. Context
The events industry is developing & growing constantly, at local, national and international levels. This is due to events having such a broad definition, whether it is, for example; a wedding, sports occasion or a music festival. As there is a vast amount of diverse events, it is advantageous to assign them a category. The way events are categorised is diverse with different organisations. Although a simple way to classify events is on their purpose and objectives. Shone and Parry (2010) recognized that the event industry can be classified into four broad categories based on their purpose and objective: 1. Leisure events e.g. leisure sport, music, recreation. 2. Cultural events e.g. ceremonial, religious, art, heritage, and folklore. 3. Personal events e.g. weddings, birthdays, anniversaries. 4. Organizational events e.g. commercial, political, charitable, sales, product launch,expo.
The definition of what constitutes an event varies with both academics and
The Evaluation of Event Planning Models
Word Count- 2451
Arianne
Word Count- 2451
Arianne
TABLE OF CONTENTS
1. Introduction 2
2. Context 2
2.1 Importance of planning 4
3.Objectives 6
4. concept 7
5. conclusion 9
6.appendix 10
7. references 12 1. Introduction
This report will, in detail, examine and evaluate the elements of the event planning models: Masterman(2009) Strategic sports event management, Allen et al (2008) Festival and special event management and Getz (1997) Event Management and Event Tourism Shone & Parry (2010) Successful Event Management. In addition, the study will identify the key strengths and weaknesses of each model, whilst evaluating their usefulness and effectiveness. This will be achieved by applying them to current events and referring to case studies. Throughout this report the models will be compared to each other to achieve a more comprehensive conclusion.
2. Context
The events industry is developing & growing constantly, at local, national and international levels. This is due to events having such a broad definition, whether it is, for example; a wedding, sports occasion or a music festival. As there is a vast amount of diverse events, it is advantageous to assign them a category. The way events are categorised is diverse with different organisations. Although a simple way to classify events is on their purpose and objectives. Shone and Parry (2010) recognized that the event industry can be classified into four broad categories based on their purpose and objective: 1. Leisure events e.g. leisure sport, music, recreation. 2. Cultural events e.g. ceremonial, religious, art, heritage, and folklore. 3. Personal events e.g. weddings, birthdays, anniversaries. 4. Organizational events e.g. commercial, political, charitable, sales, product launch,expo.
The definition of what constitutes an event varies with both academics and
References: BBC. (2012). London 2012: G4S 's Nick Buckles regrets taking contract.Available: http://www.bbc.co.uk/news/uk-18866153. Last accessed 2nd February 2013. Getz, D (2007) Event studies; Theory, research and policy for planned events. Oxford Glenn Bowdin, 2006. Events Management. 2nd Revised edition. Butterworth-Heinemann Rio2016 (2012) Candidate bid http://rio2016.com/sites/default/files/parceiros/candidature_file_v1.pdf. Last accessed 7th February 2013 Masterman, G, (2009) Strategic Sports Event Management- Olympic Edition, 2nd edition, Oxford. Shone A. & Parry B (2010) Successful Event Management: A Practical Handbook. 3Rd edition. London Allen et al. (2011) Festival and Special Event Management, 4th edition, Queensland, Australia, John Wiley & sons World Snooker (2012) http://www.worldsnooker.com/ Accessed on 8th February 2013