The evils of advertisement
The Evils of Advertising
The more I watch TV, listen to the radio or read magazines the more I find myself bombarded with ludicrous advertisements. Our lives are constantly surrounded with someone trying to sell us a new-top-of-the-line gadget that we might need one day or some ridiculous magic wonder soap that’ll make our clothes look newer than new!
In this essay I will argue for the ban of all advertisements.
Firstly, advertisements are designed in order to create the feeling of need hence, pressuring the consumer to buy the product targetted.
Advertising agencies are well known to capture their audience by manipulating their senses and by creating the feeling of need.
Secondly, the best advertisement-catchers use children or teenagers. Often hot products are advertised by “in kids” and therefore creating the feeling of wanting to be like them.
Young consumers such as teenagers and children are the most vulnerable target group. They often watch TV and are always on the hunt for what is new or what is “cool”. They are also the ones who have the least money in our society hence, putting a lot of pressure on their parents.
Last but definitely not least, the use of celebrities to advertise a product is, according to me, totally corrupt. No matter the quality of the product advertised, we all venerate our heroes. In other words we also want to share a piece them. No matter what they advertise we also want to have it and often at any cost.
Manipulation is what medias do best. They use a lot of strategies to reach their goals and therefore making the consumer prisoner of make-believe needs.
The world of advertising was created to make the consumers spend money they do not have. The way they do it is through direct manipulation. They make us believe that we need such and such a product. They use various methods that have been proven to work effectively.
Unfortunately, we live in a consumer society where we want to buy every crazy gadget
The more I watch TV, listen to the radio or read magazines the more I find myself bombarded with ludicrous advertisements. Our lives are constantly surrounded with someone trying to sell us a new-top-of-the-line gadget that we might need one day or some ridiculous magic wonder soap that’ll make our clothes look newer than new!
In this essay I will argue for the ban of all advertisements.
Firstly, advertisements are designed in order to create the feeling of need hence, pressuring the consumer to buy the product targetted.
Advertising agencies are well known to capture their audience by manipulating their senses and by creating the feeling of need.
Secondly, the best advertisement-catchers use children or teenagers. Often hot products are advertised by “in kids” and therefore creating the feeling of wanting to be like them.
Young consumers such as teenagers and children are the most vulnerable target group. They often watch TV and are always on the hunt for what is new or what is “cool”. They are also the ones who have the least money in our society hence, putting a lot of pressure on their parents.
Last but definitely not least, the use of celebrities to advertise a product is, according to me, totally corrupt. No matter the quality of the product advertised, we all venerate our heroes. In other words we also want to share a piece them. No matter what they advertise we also want to have it and often at any cost.
Manipulation is what medias do best. They use a lot of strategies to reach their goals and therefore making the consumer prisoner of make-believe needs.
The world of advertising was created to make the consumers spend money they do not have. The way they do it is through direct manipulation. They make us believe that we need such and such a product. They use various methods that have been proven to work effectively.
Unfortunately, we live in a consumer society where we want to buy every crazy gadget