The Evolution of Amazon.Com
The Evolution of Amazon.com
BIS219
November 17, 2011
The Evolution of Amazon.com
Amazon.com’s corporate culture is one that fosters creativity and innovation, making it one of the biggest publicly traded tech firms in the nation. There are several principles consistently used that makes the company profitable. This paper discusses some of the principles, strategies, and techniques that have lifted Amazon head and shoulders above their competitors. This paper will also discuss whether the company is moving away from their core competency of leading online retail. Although competition is a strategy used by Amazon, it will be determined whether or not it is a good strategy, and in what areas Amazon is competing. This paper will also describe how Amazon uses their databases and addresses the possible database issues along with the relationship between data, information, and knowledge. This paper will conclude with how Amazon uses its electronic business (e-business) and electronic commerce (e-commerce) to aid in both the business-to-business (B2B) and business-to-consumer (B2C) process.
Looking at Amazon, it could be said they are moving away from its core of being an online retailer. Amazon has projects in the works that will help attain an immensely larger consumer audience (Manjoo, 2011). The standpoint that Amazon is separating from its core is both true and false because Amazon sold other companies’ products. By expanding their wingspan, Amazon is building a larger customer base. Regarding the direction of where the world is heading technology-wise, Amazon can simply be put as an industry yet to reach its pinnacle. Every innovator’s goal is to produce a product bigger, better, and possessing more capabilities than the previous product. This means the majority of people seeking to purchase products will be looking for the latest and best working items. By not staying relevant, a manufacturer will lose customers at that end of the market.
BIS219
November 17, 2011
The Evolution of Amazon.com
Amazon.com’s corporate culture is one that fosters creativity and innovation, making it one of the biggest publicly traded tech firms in the nation. There are several principles consistently used that makes the company profitable. This paper discusses some of the principles, strategies, and techniques that have lifted Amazon head and shoulders above their competitors. This paper will also discuss whether the company is moving away from their core competency of leading online retail. Although competition is a strategy used by Amazon, it will be determined whether or not it is a good strategy, and in what areas Amazon is competing. This paper will also describe how Amazon uses their databases and addresses the possible database issues along with the relationship between data, information, and knowledge. This paper will conclude with how Amazon uses its electronic business (e-business) and electronic commerce (e-commerce) to aid in both the business-to-business (B2B) and business-to-consumer (B2C) process.
Looking at Amazon, it could be said they are moving away from its core of being an online retailer. Amazon has projects in the works that will help attain an immensely larger consumer audience (Manjoo, 2011). The standpoint that Amazon is separating from its core is both true and false because Amazon sold other companies’ products. By expanding their wingspan, Amazon is building a larger customer base. Regarding the direction of where the world is heading technology-wise, Amazon can simply be put as an industry yet to reach its pinnacle. Every innovator’s goal is to produce a product bigger, better, and possessing more capabilities than the previous product. This means the majority of people seeking to purchase products will be looking for the latest and best working items. By not staying relevant, a manufacturer will lose customers at that end of the market.
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