The Export of Canada Goose Inc. Jackets to South Korea
Case Study Assignment
TOPIC: The Export of Canada Goose Inc. Jackets to South Korea
Table of Contents
Executive Summary 1
Introduction 2
Chapter 1: Research Methodology and Data Collection 4
Chapter 2: Barriers to Entry 5
Chapter 3: Proposed Distribution Channel 9
Chapter 4: E-Commerce 12
Conclusions 13
Bibliography 14
Appendices 17
Executive Summary
The case study involved choosing a product line to be imported from or exported to Canada. An existing export was chosen in the form of Canada Goose jackets. These jackets are to be sold from Canada to South Korea and the chosen distribution channel was to be direct exporting via a distribution agreement.
Canada Goose jackets would invariably have to face a number of barriers to entry ranging from consumer and economic barriers through to political and legal barriers. Korea is a growing economy with a high level of technological advancement but the culture varies significantly from that of Canada’s so consumer issues shall have to be considered. As with any country, Korea faces political barriers that shall have be contemplated as well as unexpected business infrastructure issues and the union problems that Korea faces.
Based on the analysis of these various barriers a distribution agreement was chosen as the best possible
TOPIC: The Export of Canada Goose Inc. Jackets to South Korea
Table of Contents
Executive Summary 1
Introduction 2
Chapter 1: Research Methodology and Data Collection 4
Chapter 2: Barriers to Entry 5
Chapter 3: Proposed Distribution Channel 9
Chapter 4: E-Commerce 12
Conclusions 13
Bibliography 14
Appendices 17
Executive Summary
The case study involved choosing a product line to be imported from or exported to Canada. An existing export was chosen in the form of Canada Goose jackets. These jackets are to be sold from Canada to South Korea and the chosen distribution channel was to be direct exporting via a distribution agreement.
Canada Goose jackets would invariably have to face a number of barriers to entry ranging from consumer and economic barriers through to political and legal barriers. Korea is a growing economy with a high level of technological advancement but the culture varies significantly from that of Canada’s so consumer issues shall have to be considered. As with any country, Korea faces political barriers that shall have be contemplated as well as unexpected business infrastructure issues and the union problems that Korea faces.
Based on the analysis of these various barriers a distribution agreement was chosen as the best possible
Bibliography: Allison Colalillo. (2012). Canada Goose Signs Connex Solution as Exclusive Distributor in Korea. Retrieved from http://www.newswire.ca/en/story/919695/canada-goose-signs-connex-solution-as-exclusive-distributor-in-korea Alva, M Basic data. (2012). Country Report. South Korea, (2), 26. Canada Goose. (2012). Frequently Asked Questions. Retrieved from http://www.canada-goose.com/faq/ CIA Country Snapshot: South Korea Demographic Data. (2012). South Korea Defence & Security Report, (2), 88-91 Digital River Paymets E-commerce. (2006). Country Commerce. South Korea, 115-126. Economic Growth: Outlook. (2012). South Korea Country Monitor, 3-5. FITT. (2008). International Market Entry Strategies - Forum for International Trade Training, ISBN 978-1894566-21-6, 5th edition Hyun-Joo, L., Heejin, L., Jolly, L. D., & Jieun, L. (2009). Consumer Lifestyles and Adoption of High-Technology Products: A Case of South Korea. Journal of International Consumer Marketing, 21(2), 153-167 Industry Canada Inflation: Outlook. (2012). South Korea Country Monitor, 8-9. Kim, S., Reimer, J. J., & Gopinath, M. (2011). The impact of trade costs on Firm entry, exporting, and survival in Korea. Economic Inquiry, 49(2), 434-446. Lee, E. J., & Rhee, E.Y. (2008). Conceptual Framework of Within-Category Brand Personality Based on Consumers’ Perception (WCBP-CP): The Case of Men’s Apparel Category in South Masters, C. (2009). Seoul-Seeking. Time, 50-53. Renee, B. K., & Bureau, S. (2009). Canada-Korea economic relations: Challenges and prospects. International Journal, 64(4), 941-952. Silvertown, J. (2001). Canada Goose: The South Korean Opportunity. Retrieved from http://m.asiapacific.ca/sites/default/files/canada_goose_9b11a036.pdf SWOT Analysis Trading Economics. (2012). Indictors. Retrieved from http://www.tradingeconomics.com/south-korea/indicators Appendices