‘As far as the filmmaking process is concerned, stars are essentially worthless -- and absolutely essential.’ -William Goldman
It started with Florence Lawrence as the ‘Biograph Girl’ in the early 1900’s, and bred into the formation of the Universal Studios by one smart producer by the name of Carl Laemmle. The birth of Hollywood had never experienced a joyful transition for editors and actors, who back in the day were treated like hired help by directors. The silent film era was not the commercial enterprise it is today; it was a mere impression of Vaudeville, and studios generated cheap and generic content, while actors remained anonymous and low paid. Florence was one of the popular actresses of the time who helped create a celebrity culture that was infact a farce used by Studios to promote their cinematographic content. And this farce became known in history as the Golden Age of Hollywood.
The celebrity culture that is idolized today was in actuality a ploy used to attract an audience following. Stars were created, not born. The Studio System comprised of The Big Five (MGM, Paramount, Warner Brothers, RKO and Fox), who are credited for creating some of the most legendary stars of the time, thus leading to the term ‘star system’. Studios invested a great deal of time and money into grooming and publicizing an actor, and owning him in the process, simply by signing him to a contract. When an actor had inscribed his name on the formidable piece of paper, he had no future of his own. Depending on his talent and the response his image got from the audience, he was either crucial or dispensable to the Studio he had been employed by.
The industry was relentless when it came to the treatment of actors. Fame, in all its shallow glory, was a high price to pay for the compensation of no personal life and no personal choice. Actors were required to play the roles they were assigned to without question or argument, made to indulge in