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The Fallen

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The Fallen
Starbucks announced on April 30th that the launch of the new Caramel Ribbon Crunch Frappuccino blended beverage and the return of a customer favorite, Mocha Cookie Crumble Frappuccino starts today to kick off summer. Starting today, customers can enjoy these flavors at participating stores, or enjoy one of 36,000 different combinations of their own Frappuccino blended beverage. With this market technique by having more selections could be a big success or could be a waste of money because of the cost of so many flavors that they are preparing. Customers can also enjoy any Frappuccino blended beverage at half-price again this year with the return of Starbucks Frappuccino Happy Hour beginning May 3-12 from 3-5 p.m. Adding this happy hour to Starbucks will attract many customers and will result to
Inspired by a long-time customer favorite and top-selling in-store flavor, caramel, the Caramel Ribbon Crunch Frappuccino® is a blend of buttery caramel syrup with Frappuccino® roast coffee, milk and ice, then topped with a layer of our new dark caramel sauce, whipped cream, caramel drizzle and crunchy caramel sugar topping. For a coffee-free beverage option, Starbucks is offering the Caramel Ribbon Crunch Crème Frappuccino® blended beverage.

Record second quarter results once again illustrate the power of the Starbucks business and brand,”

* Starbucks added 590 net new stores globally, including 337 Teavana stores * Total net revenues increased 11% to $3.6 billion * Global comparable store sales grew 6%, driven by a 4% increase in traffic and a 2% increase in average ticket, marking the 13th consecutive quarter of global comp growth greater than 5% * Operating margin expanded 180 basis points to a Q2 record 15.3% * Consolidated operating income grew 26% to $544

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