The Firm Case Study

Dabur India

Facts of the Case
PEST / SWOT Analysis
Questions
Recommendations and Suggestions
Conclusion
Dabur (Dabur India Ltd.) (Devanagari: डाबर, derived from Daktar Burman) is India 's largest Ayurvedic medicine manufacturer. Dabur was founded in 1884 by Dr. SK Burman, a physician in West Bengal, to produce and dispense Ayurvedic medicines. Dr. Burman designed Ayurvedic medication for diseases such as cholera and malaria. The Dabur name is derived from the Devanagri rendition of Daktar Burman.[4]
Dabur 's Ayurvedic Specialities Division has over 260 medicines for treating a range of ailments and body conditions, from common cold to chronic paralysis. Dabur International, a fully owned subsidiary of Dabur India formerly held shares in the UAE based Weikfield International, which it disposed of on 25 June 2012.[5]
Contents
1 Sustainable Development Society
2 See also
3 References
4 External links
Sustainable Development Society
The Sustainable Development Society (Sundesh), a non-profit organisation started by Dr. Burman, aims to carry out welfare activities in the spheres of health care, education and other socio-economic activities. Dabur drives its corporate social responsibility (CSR) initiatives through Sundesh.[6][7][8]
Dabur was recognised as the 45th most trusted brand in India by The Brand Trust Report, India study 2011.[9]
See also
Dabur Research Foundation
Chyawanprash
Mumbai Magicians (Hockey India League team)
Pune Pistons (Indian Badminton League team)
References
1. http://www.dabur.com/About%20Dabur-Founder%20and%20Leaders
2. http://www.dabur.com/en/investors1/results/quartely/DIL-2013-Q4-Result.pdf
3. [1]
4. Founder and Leaders. Dabur.com. Retrieved on 23 December 2013.
5. "Dabur subsidiary divests stake in UAE-based group firm Weikfield International". The Times Of India. 30 June 2012.
6. "Making A Difference." Dabur India (Media centre). Accessed October 2011.
7. (14 June 2011.) "Snapdeal adopts village in Uttar

References: 1. http://www.dabur.com/About%20Dabur-Founder%20and%20Leaders 2. http://www.dabur.com/en/investors1/results/quartely/DIL-2013-Q4-Result.pdf 3. [1] 4. Founder and Leaders. Dabur.com. Retrieved on 23 December 2013. 5. "Dabur subsidiary divests stake in UAE-based group firm Weikfield International". The Times Of India. 30 June 2012. 6. "Making A Difference." Dabur India (Media centre). Accessed October 2011. 7. (14 June 2011.) "Snapdeal adopts village in Uttar Pradesh and residents renames village to Snapdeal.com." The Economic Times (The Times of India). Accessed September 2011. 8. Vats, Rachit (28 August 2011.) "Social branding." Hindustantimes.com. Accessed September 2011. 9. "India 's 50 most trusted brands". Rediff.com. 20 January 2011. External links