The Flex Business Plan

The Flex

Michael Sharelis
Joey Bain
Stephanie Emling
Mikaela Melendez
Carmen Herin
Matt Canner
Brandi Benda

I. Table of Contents

I. Table of Contents……………………………………….. 2

II. Business Development Group ………………………….. 3

III. General Description …………………………………….. 4

IV. Products and Services ………………………………….. 6

V. Geographic Region……………………………………… 7

VI. Historic Trends………………………………………….. 9

VII. Current and Historic Economic Condition…………….. .10

VIII. Competitors……………………………………………. .11

IX. Consumer Market Segments…………………………… 12

X. General Community Descriptions……………………… 14

XI. Conclusions of Market Potential……………………….. 17

XII. What Business Concept Needs…………………………. 18

XIII. Licensing and Regulations……………………………... 19

XIV. Floor Plans……………………………………………... 25

XV. Furniture, Fixtures & Equipment………………………. 26

XVI. Staffing…………………………………………………. 27

XVII. Specific Services and Amenities……………………….. 27

XVIII. Menus……………………………………………….. 27

XIX. Competitive Comparisons and Identification of Best Fit Locations………………………………………………..

XX. Vendors and Suppliers………………………………….

XXI. People…………………………………………………...

XXII. Publicity…………………………………………………

XXIII. Promotion……………………………………………

XXIV. Estimated Market Size……………………………….

XXV. SWOT Analysis…………………………………….

II. Business Development Group

General Manager: Michael will be in charge of overseeing the entire operation, assigning tasks and making sure that the work is completed on time and in a professional matter.

Region Managers: Carmen and Brandi understand the geographic location we are in and has the expertise and knowledge to successfully choose a location that will make our business profitable.

Market Manager: Stephanie is very knowledgeable in the different markets within the hospitality industry and is key to the marketing operation we will provide to the students and faculty around Purdue University.

Facilities Manager: Matt is in charge of the facilities, daily operations and the

Cited: Hamilton, J. (2013). Greater Lafayette Economic Trends. Greater Lafayette Commerce , 1-27. Happy Hollow Neighborhood. (2011). Retrieved 2 2014, March, from City of West Lafayette: http://www.westlafayette.in.gov/department/division.php?fDD=19-150 History of New Chauncey Northwestern Heights. (2011). Retrieved March 2, 2014, from City of West Lafayette: http://www.westlafayette.in.gov/department/division.php?fDD=19-153 Strategies, e Hamilton, J. (2013). Greater Lafayette Economic Trends. Greater Lafayette Commerce , 1-27. Happy Hollow Neighborhood. (2011). Retrieved 2 2014, March, from City of West Lafayette: http://www.westlafayette.in.gov/department/division.php?fDD=19-150 History of New Chauncey Northwestern Heights. (2011). Retrieved March 2, 2014, from City of West Lafayette: http://www.westlafayette.in.gov/department/division.php?fDD=19-153 Strategies, e